dmexco 2009: zanox is the best affiliate network

German industry voice, iBusiness and trade blog, 100partnerprogramme.de confirm outstanding position of the German market leader for performance-based online marketing

zanox Open Campus at dmexco in Cologne: new apps and the most innovative tools around the subject of “monetization 2.0”

zanox Publisher Initiative: first milestones and new goals

Berlin, 21 September 2009 –At the opening of the first Digital Marketing Exposition and Conference (dmexco) in Cologne, zanox can point to one of the most important years in its company history. In the run up to the main fair, the German trade blogger, Karsten Windfelder of 100partnerprogramme.de and the online marketing magazine, iBusiness, awarded the Berlin company the title, "Best Affiliate Network."

Under the credo, "Open Network," zanox not only also introduces new features and services of its own platform at the dmexco Open Campus (booth F020 F028), but also the innovations of its partners who are also represented with their latest tools in the zanox Application Store.

Within the framework of its Publisher Initiative, at dmexco, the Berlin company provides initial insights into the development work in its new search tools and functions which will be accessible to the zanox network under the umbrella brand, zanox Search, and which form a further milestone in the service offensive launched last fall.

monetization 2.0: an open forum for new monetization ideas

The zanox philosophy of an 'open company' is also reflected in the market leader's trade-fair appearance: zanox will present itself, its network and its partners at the Open Campus. During dmexco, a place will be created in which partners can present their innovative strategies and latest tools on the subject of monetization 2.0, under the motto of "new ways to monetize the internet."

A restructured search area, now operating under the umbrella brand zanox Search, is among the most important new features which zanox will show at the Open Campus. One of the new search components which will be accessible to the entire zanox network in the future via the zanox Application Store, is a bid management solution for the optimization and management of search engine marketing campaigns (SEM) from the software firm, IntelliAd. A further important building block comes from the software creator, artaxo, whose successful SEO solution, SEOlytics will expand future search functions. During the Open Campus, the firm Webtrekk, which is also represented in the zanox Application Store with the latest version of its web analysis suite "Q3," will demonstrate how, for example, weather or economic data relating to other key data for a web offering may be managed together.

"We are delighted and very proud to have been awarded the title of "Best Affiliate Network" by respected industry connoisseurs, such as Karsten Windfelder and iBusiness. The dmexco fair is the perfect setting for us to celebrate this result together with our partners and to define the next steps in this success story," says Dimitrios Haratsis, zanox Regional Director DACH. 

The zanox Publisher Initiative is going into the next round

The zanox Application Store, zanox Web Services and the zanox VIP Club are - along with the $2 Million Application Store Contest kicked-off in spring 2009 - part of the Publisher Initiative zanox launched last fall which should make it easier for publishers in the zanox network to monetise their business ideas by means of specialized services and features, as well as optimum support. In Cologne, zanox will let their Application Store partners share their experiences and innovative tools. With fresh ideas and new services all around the topic of Search, zanox is setting the next milestone to ensure that it remains the Network of Choice for quality publishers in the future.

"When we gave the start signal for our Publisher Initiative last fall, the aim was very clear: zanox should become the Network of Choice. The feedback we're getting now in Germany and the international markets shows us that we've made steps towards this goal. At the same time, however, this creates an obligation to set new standards for the future and that is what we want to show at dmexco," says Uwe Bormann, Senior Director of Marketing and PR at zanox.

Great praise for the innovation leader

In the past year, zanox has been able to further advance its outstanding position as the most innovative driver for performance-based online marketing services. For this, the company has received accolades and top reviews from all quarters. At the beginning of dmexco, the most important German affiliate marketing blog, 100partnerprogramme and the industry voice, iBusiness awarded zanox the title "

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title="100partnerprogramme.de blog">Best Affiliate Network

." Besides factors, such as reach, key revenue figures and the number and quality of exclusive affiliate programs, the assessment gave particular consideration to unique selling points in terms of innovative services. These include the zanox Application Store, as yet unmatched in the industry, and the outstanding network support.

Shortly before, the UK-based high-tech portal TechCrunch Europe

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title="zanox Official Blog">selected zanox in the top ten

most innovative internet companies in Europe, thus reaffirming the international role of the globally-active affiliate network.

Important dates at dmexco 2009 in Cologne:

Agenda 23 & 24 September 2009

Power applications - new ways to monetize the internet  

13:30 - 13:45:
zanox Application Store - Idea and Background, Heiko Rauch
13:45 - 14:00:
Efficient SEO Controlling with SEOlytics, Christoph Brenner, artaxo
14:00 - 14:15:
Why Bid Management Makes Sense for all Adwords Customers, Wolfhart Fröhlich, IntelliAd
14:15 - 14:30:
Brand Snapshot - My Brand in the Web, eprofessional
14:30 - 14:45:
Web Analysis in a New Dimension, Christian Sauer, Webtrekk
14:45 - 15:00:
Customised Cashback and Recommendation Marketing Applications, Pasquale Silvi, Triboo
15:00 - 15:15:
RecommendationAds: Monetization through relevant Recommendations, Dominik Matyka, plista       

zanox Booth Party:23 September, 18:30-19:30 - Networking with DJ and drinks

About zanox

ZANOX.de AG is a global market leader for performance-based online marketing and has established a strong presence in all core markets around the world. More than 2000 prestigious international companies rely on the zanox affiliate network and sector-specific expertise in all sectors where innovation is taking place. Affiliate programs provide companies with global solutions for efficiently marketing their products and services on the Internet. zanox attaches great importance to the quality and the continuing development of its affiliate sites, whose owners are also being motivated by quick and transparent returns.

zanox’s international focus is strengthened by its

href="../../../../../us/publisher/professionals/gap.html">Global Alliance Partners (GAP)

program. Furthermore, in June of 2008, the firstzanox Campusopened its doors at the company’s headquarters in Berlin to serve as an international meeting point for developers and designers.

For further information, please visitzanox.com,blog.zanox.com,www.twitter.com/zanoxorwww.zanox.com/events

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