Docs' Level Concern over Potential H1N1 Flu Pandemic Reaches New High

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Flemington

, NJ

, October 25, 2009– A new national study among 572 physicians revealed that physicians’ level of concern regarding a potential H1N1 flu pandemic is the highest since initial reports of the virus in April.

The study was conducted during October 23-25 by HCD Research using its MediaCurves.com® website, and the Muhlenberg College Institute of Public Opinion (MCIPO), as part of a series of studies which have been conducted since April to obtain physicians’ perceptions of the H1N1 virus.

Among the findings:

Please indicate your level of concern regarding the degree of the impact that
the H1N1 swine flu epidemic will have on you and your family.
Use a scale from 1 to 7, where 1 indicates "Not At All Concerned" and 7 indicates "Extremely Concerned."

	Wk 1 4/27	Wk 2 5/6	Wk 3 5/21	Wk 4 6/10	Wk 5 6/29	Wk 6 7/14	Wk 7 7/27	Wk 8 8/11	Wk 9 8/25	Wk 10 9/8	Wk 11 10/25
1 - Not At All Concerned	3%	6%	6%	7%	6%	4%	3%	3%	3%	2%	2%
2 - Not Concerned	12%	21%	22%	27%	21%	19%	15%	12%	11%	11%	10%
Bottom 2	15%	27%	28%	35%	27%	23%	18%	15%	14%	14%	12%
3 - Somewhat Not Concerned	11%	19%	19%	15%	17%	14%	16%	16%	15%	12%	11%
4 - Neutral	12%	13%	14%	13%	15%	15%	15%	14%	13%	13%	12%
5 - Somewhat Concerned	41%	31%	30%	29%	31%	33%	38%	37%	38%	42%	37%
Top 2	21%	10%	9%	9%	11%	15%	15%	19%	21%	20%	29%
6 - Concerned	18%	9%	8%	8%	10%	12%	12%	17%	17%	16%	24%
7 - Extremely Concerned	4%	1%	1%	1%	1%	3%	2%	2%	4%	3%	5%
MEAN	4.4 Neutral	3.8Neutral	3.7Neutral	3.6Neutral	3.8Neutral	4.0Neutral	4.2Neutral	4.3 Neutral	4.4 Neutral	4.4 Neutral	4.7 Somewhat Concerned

“

Editors/Reporters:For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (

href="mailto:vince.mcgourty@hcdi.net">vince.mcgourty@hcdi.net

). 

You can also receive updates from MediaCurves.com by following us on Twitter: 

href="http://twitter.com/mediacurves">http://twitter.com/mediacurves

and Facebook:

href="http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820">http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research, a marketing andcommunications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at

href="http://www.hcdi.net/">www.hcdi.net

or call HCD Research at 908-788-9393. MediaCurves.com® (

href="http://www.mediacurves.com/">

www.mediacurves.com

) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. For more information on mediacurves.com,

please contact Barbara Taylor, director, MediaCurves.com, at (908) 483-9146 or

(

barbara.taylor@hcdi.net

).

News Source : Docs' Level Concern over Potential H1N1 Flu Pandemic Reaches New High