Dow Corning Exhibits at PCHi Shanghai Under the Theme “Create, Feel and See your future formulations”

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SHANGHAI, China. – Dow Corning, a global leader in silicones, silicon-based technology and innovation for the beauty care industry, is exhibiting its latest beauty care innovations here at Personal Care and Homecare Ingredients (PCHi) 2014, February 19-21. At booth W1-F05, beauty product formulators can touch and experience how Dow Corning silicones enhance skin appearance and intensify healthy hair.

Dow Corning beauty and personal care expert, Miss. Rose Bao, will present on

Dow Corning® EP-9801 Hydro Cosmetic Powder as part of the Product Sourcing seminar on February 20, at 1:30 p.m., in the M1 meeting room. Dow Corning’s technology helps fulfill customers’ need for a product that combines superior aesthetics and performance and increases formulation flexibility.

“Create, Feel and See your future formulations” and inspiring concepts for tomorrow’s beauty trends with beauty care silicones from Dow Corning. More than fifteen formulation concepts are on display in the Innovation Corner of PCHi 2014 to help customers get ahead of the consumer curve in product development.

Dow Corning is also showcasing the following silicone solutions in booth W1-F05:

  • Feather-light smoothness: high-performance shampoos with spacer.gifDow Corning® CE-1874 Microemulsion help bring hair repair and color protection benefits to shampoos without sacrificing hair volume.

  • Emulsifier for stability with flexibility: spacer.gifDow Corning® EP-9801 Hydro Cosmetic Powder is a new, simple-to-use water-dispersible silicone elastomer powder that combines formulation flexibility with excellent performance and sensory benefits across a range of skincare products and color cosmetics.

To learn more about how Dow Corning silicone-based beauty and personal care products can add distinctive market-differentiating features and benefits to a wide array of consumer products, visit booth W1-F05 at PCHi 2014 in Shanghai, China.

About Beauty and Personal Care
Dow Corning's specialty silicone solutions help customers bring beauty to life in new and exciting ways by enabling the development of products that are unique and memorable, with an impact consumers can see and feel. Recent innovations range from amino silicone elastomer emulsions that provide differentiating hair styling and conditioning results to novel silicone resin technologies that inspire skin care products with longer-lasting, more beautiful wear. For more information, visit dowcorning.com/personalcare.

About Dow Corning
Dow Corning (dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services via the company's Dow Corning® and

XIAMETER ® brands. Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning's annual sales are outside the United States. Dow Corning’s global operations adhere to the American Chemistry Council’s Responsible Care® initiative, a stringent set of standards designed to advance the safe and secure management of chemical products and processes.

News Source : Dow Corning Exhibits at PCHi Shanghai Under the Theme “Create, Feel and See your future formulations”

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