Drink it Darker with New England Coffee

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New England Coffee introduces three new Dark Roast Selects Coffees with a Free 20 oz. Drink it Darker Travel Mug Offer

New England Coffee introduces a new line of packaged coffee with a new look, Dark Roast Select, which offers consumers a bolder coffee choice in a variety of blends. Dark Roast Select is made with 100% Arabica coffee beans that are roasted at a higher temperature and longer time, producing a darker color. Brewed, dark roast coffees are full-bodied with low-acidity and have a dominating bittersweet, intense flavor.

New England Dark Roast Select Coffees are available in 10 oz. packages:
• Colombian Supremo Dark Roast is roasted medium brown, with just a trace of this superb coffee’s natural oils on the surface of the bean.
• French Roast is a dark roast that is rich and aromatic accompanied by a smooth flavor that is deal for either drip-brewing or espresso
• San Francisco Blend is a rich, aromatic French Roast with the distinct flavors of medium-roasted coffees from the East Indies and Central America.

Between March 15, 2011 and July 31, 2011, New England Coffee is offering consumers a way to Drink it Darker with a Free 20 oz. Dark Roast Travel Mug. To receive the Free 20 oz. Dark Roast Travel Mug, three (3) UPC Codes from any bag of Dark Roast Selects Coffees must be mailed in along with the Official Mail-In Redemption Form.

Simply go to www.drinkitdarker.com to find out where New England Coffee Dark Roast Select is available for purchase, to learn more about the Free 20 oz. Dark Roast Travel Mug Offer and to download the Official Mail-In Redemption Form. New England Dark Roast Select Coffees are also available online at New England Coffee’s Coffee Shop at www.newenglandcoffee.com/shop and at www.alice.com.

About New England Coffee:
New England Coffee, headquartered in Malden, Massachusetts, was founded in 1916 by the Kaloyanides and Dostou families. While we have grown to become New England's largest independent coffee roaster, our philosophy is still the same – to buy and sell premium coffee and provide the best service possible. Our packaged coffee is available in supermarkets across the U.S. and brewed at more than 5,000 foodservice locations, such as restaurants, colleges & universities, hotels & inns, convenience stores, healthcare, coffee & bagel shops and more. We use only the finest Arabica beans in all of our products to ensure the best flavor and offer superb blends, delicious flavored coffees, full-bodied dark roasts, whole bean and exotic blends from locations such as Colombia, Brazil, and Costa Rica – to support our consistent tradition of good taste. Visit www.newenglandcoffee.com for more information.