Drinking Vegetable and Fruit Juice Leads U.S. Health & Wellness Trends for 2014 Resolutions

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Drinking Vegetable and Fruit Juice Leads U.S. Health & Wellness Trends for 2014 Resolutions

More Than 46 Million Americans Ditch New Year’s Resolutions Only Three Weeks In; Evolution Fresh Helps People Hit the Resolution Reset Button.

SEATTLE (January 13, 2014) –Nearly 83 percent of adult American resolution-makers surveyed look to take small steps toward a better future by making at least one health and wellness goal in 2014, however more than 46 million Americans admit to struggling with their New Year’s resolutions by the third week of January [1].  

Evolution Fresh is looking to help people from coast to coast hit their resolution reset button with easy access to cold-pressed, high pressure processed (HPP) juice. From Thursday, Jan. 23 through Saturday, Jan. 25, Evolution Fresh will offer free sampling of two of its most popular flavors– Sweet Greens with Lemon and Defense Up – at local Starbucks stores across the U.S.

“Our goal is to make delicious nutrition available to as many people as possible, especially as they become more and more conscious of their health and wellness. We believe that drinking cold-pressed HPP juice can be a wonderful choice to nurture your body and soul, and help you feel great,” said Jimmy Rosenberg, founder and chief juice officer at Evolution Fresh. 

In addition, Evolution Fresh is partnering with Flywheel Sports® to offer sampling and free juices in participating studios coast-to-coast for one week in February. During the promotion, a handful of Flywheel attendees in each class that week will be surprised with an Evolution Fresh gift bag that includes free Evolution Fresh cold-pressed, HPP juices.

The Evolution Fresh New Year’s Resolution survey also revealed:

  • Nearly half (47 percent) of the country think it is important to consume more fruits and vegetables in 2014; and nearly four in ten (38 percent) Americans have made it their New Year’s resolution, beating out other top goals such as a career improvement or giving up a bad habit.
  • More than 59 million Americans want to drink more fruit and vegetable juices as part of their New Year’s resolutions. This is higher than any other health and wellness trend including the use of fitness gadgets or consuming more probiotics.
  • 170 million Americans tend to make New Year’s resolutions each year, but 88 percent of these resolution makers admit to having difficulties achieving them, with 46 million people admitting to struggling by the third week of January.

“The survey found that overall health and wellness betterment is top of mind for Americans this year,” said Rosenberg. “We love to see people incorporating more fruits and vegetables, both in their raw form and also in nutritious, high-quality, cold-pressed juice, into their lives every day.”

Evolution Fresh juices are pressed, squeezed and high pressure processed.  Evolution Fresh offers high-quality; delicious and nutritious cold-pressed juice at an accessible price. Since Starbucks acquisition of the brand in November 2011, Evolution Fresh is now available in more than 8,000 Starbucks and grocery retailers, including nationwide distribution in Whole Foods Market.

 

About the Survey

The Evolution Fresh New Year’s Resolution survey was conducted by Kelton Research between Dec. 13 and Dec. 19, 2013 among 1,000 nationally Representative Americans ages 18 and over, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over. In this particular study, the changes are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the results that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.

About Evolution Fresh, Inc.

Evolution Fresh offers juices and natural foods that provide high-quality, wholesome, delicious and accessible nutrition to consumers. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Evolution Fresh is one of the few major juice companies in the U.S. using high pressure processing (HPP) to create flavorful and nutritious juice. Evolution Fresh offers an extensive portfolio of bottled juices, available in grocery retailers and select Starbucks® stores on the West and East Coast, and at Evolution Fresh retail stores. Together, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh, please visit us online at: www.evolutionfresh.com or through our social media channel https://www.facebook.com/EvolutionFresh.

About Flywheel Sports

Flywheel Sports has revolutionized the indoor cycling experience. Since opening its flagship studio in Manhattan’s Flatiron district in February 2010, Flywheel Sports has expanded nationally and today can be found in New York, New Jersey, Los Angeles, South Florida, Atlanta, Boston, Chicago, Charlotte, Seattle and more. Founded by a team passionate about cycling – including legendary instructor Ruth Zukerman, who has been widely credited as the driving force behind the indoor cycling phenomenon – Flywheel Sports is an intense, incredibly inspiring and empowering cardio experience. Led by top-notch instructors, each ride is a unique journey that takes fitness to an unmatched level. For more information, visit www.Flywheelsports.com.

[1] Evolution Fresh survey conducted by Kelton Research, December 2013.


About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

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