DTS Appoints Chief Technology Officer

Dr. Fred Kitson to Join Leading Technology Company 

Calabasas, CA February 26, 2010—Leading audio technology company DTS, Inc. (NASDAQ: DTSI) is pleased to announce the latest edition to its strong team of senior executives; .  Dr. Frederick Kitson has been appointed to the newly created position of EVP and Chief Technology Officer. Dr. Kitson comes to DTS from Motorola, where he served as Corporate Vice President and head of Research and Development for their Motorola’s Applied Research Center.  Dr. Kitson will oversee all of DTS’ research and development and engineering functions.  He will and operate out of DTS’ headquarters in Calabasas, California.

“Over the past few years DTS has grown significantly as a result of the success of the Blu-ray disc format,” says Jon Kirchner, Chairman and CEO of DTS. “With this new position, we are further demonstrating our commitment to expanding our innovation efforts and to building our business more broadly in emerging areas of the consumer electronics market including network-connected devices, mobile and set top boxes.  Dr. Kitson’s strong leadership and executive skills will help us to pursue more aggressively the opportunities we see ahead of us.”

Dr. Kitson holds a Ph.D. in Electrical and Computer Engineering from the University of Colorado, and a degree from the Graduate School of Business at Stanford University.  Relocating from Illinois, Dr. Kitson brings with him exceptional consumer technology insight and experience.  While at Motorola, Dr. Kitson led the development of various technologies relating to mobile, set top box and PC applications.   Prior to his work at Motorola, Dr. Kitson led various research and development efforts at Hewlett Packard Corporation relating to speech coding, lossless compression, mobile content delivery, and video-on-demand, among others.  “Fred will be a fantastic addition to our executive team and our stellar team of DTS engineers,” continues Mr. Kirchner, “I look forward the contribution Dr. Kitson will make within DTS and more broadly in the industry as we work to partner more closely with our customers.”

About DTS

DTS, Inc. (NASDAQ: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS branded decoders are in virtually every major brand of multi-channel surround sound processors, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Blu-ray Disc and surround music software. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, Canada, China, France,Hong Kong, Japan, South Korea, Taiwan and the United Kingdom. For further information, please visitwww.dts.com. DTS and the DTS Symbol are registered trademarks of DTS, Inc.  DTS Neural Surround is a trademark of DTS, Inc.  All other trademarks are the properties of their respective owners. 

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause DTS' results to differ materially from historical results or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates" and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or financial or operating performance; statements of belief and any statements of assumptions underlying any of the foregoing. The potential risks and uncertainties that could cause actual growth and results to differ materially include, but are not limited to, the transition to the next generation optical drives and consumer adoption of such technology, the rapidly changing and competitive nature of the digital audio, consumer electronics and entertainment markets, the Company's inclusion in or exclusion from governmental and industry standards, continued customer acceptance of the Company's technology, products, services and pricing, risks related to ownership and enforcement of intellectual property, the continued release and availability of entertainment content containing DTS audio soundtracks, success of the Company's research and development efforts, risks related to integrating acquisitions, greater than expected costs, the departure of key employees, the current financial crisis and global economic downturn, a loss of one or more of the Company’s key customers or licensees, changes in domestic and international market and political conditions, and other risks and uncertainties more fully described in DTS' public filings with the Securities and Exchange Commission, available atwww.sec.gov. DTS does not intend to update any forward-looking statement contained in this press release to reflect events or circumstances arising after the date hereof.

For more press inquiries please contact:

Dave Blasucci
Director of Marketing Communications
DTS

David.blasucci@dts.com

(818) 436-1080

John Pollono
Public Relations
DTS

John.Pollono@dts.com

(310) 729-3351