DTS CHAIRMAN AND CEO JON KIRCHNER NAMED TO THE PRODUCERS GUILD OF AMERICA’S 2011 ‘DIGITAL 25’ LIST

First Audio Company Recognized as Emerging Leader for Advancing Digital Entertainment Industry

CALABASAS, Calif. (Oct. 12, 2011)—Chairman and Chief Executive Officer Jon Kirchner ofDTS, Inc.(Nasdaq: DTSI), a leader in high-definition audio technology, joins 2011“Digital 25: Leaders in Emerging Entertainment”honorees, named by theProducers Guild of America (PGA)in association with

Variety

and in partnership withDigital Hollywood. The "Digital 25” awards recognize visionaries who make significant contributions to the advancement of digital entertainment and storytelling. Kirchner’s inclusion marks the first time a dedicated audio company appears on the list; additional 2011 honorees include actors Zach Galifianakis and Zooey Deschanel, musicians Alicia Keys and Lady Gaga, Pixar’s Sharon Calahan, and Sony Pictures Home Entertainment’s John Calkins.

“To join this year’s distinguished list of industry leaders is a true honor,” said Jon Kirchner.  “Furthermore, representing the first audio company in the history of the ‘Digital 25’ program speaks volumes about the industry recognition of the importance of audio in all forms of digital entertainment.  This honor extends to the extraordinary team at DTS, who continue to pioneer advancements in audio technology to deliver uncompromised sound quality, across all platforms.”

The “Digital 25” program acknowledges producers or creators that enable the production and/or distribution of digital entertainment in the areas of Internet (broadband), interactive television, visual and digital effects, console and PC (multi-user online) gaming, home entertainment, and mobile and digital animation. Past recipients—from famed celebrities to well-respected digital media insiders— transformed the way consumers digest digital media and include Reed Hastings for Netflix; Eddy Cue, Jonathan Ive and Steve Jobs for the Apple iPad; and Steve Chen and Chad Hurley for YouTube. 

Since joining DTS in 1993, Kirchner held numerous leadership roles including president, chief operating officer, and vice president of finance and business development. During his tenure at DTS, Kirchner has guided the company’s innovation and development strategy, spurring rapid growth and widespread recognition of DTS as a leading entertainment technology brand. Additionally, Mr. Kirchner has led DTS’ efforts to secure strategic partnerships with some of the world’s most innovative consumer electronics device manufacturers, helping to ensure that superior audio quality is a primary value proposition as consumers begin to demand the highest-quality entertainment experience in across all platforms.  For example, Mr. Kirchner’s latest initiative is spearheading the development and introduction ofNeo:X—the world’s first 11.1 audio surround sound technology. 

Under Kirchner’s leadership, DTS audio technology has become a mandatory audio format for Blu-ray Disc™ and is used in home theaters, car audio systems, PCs, game consoles, DVD players, televisions, digital media players, set-top boxes, smartphones and surround music software. Through these platforms, DTS-enabled devices create an immersive audio entertainment experience, delivering superior audio quality for today’s connected consumers.

This year's “Digital 25” honorees will be recognized at a private VIP dinner and reception hosted by producer, actress and writer Illeana Douglas. Taking place on Monday, Oct. 17, 2011, the event will be held during theVarietyEntertainment and Technology Summit at the Marina Del Rey Ritz Carlton Hotel. 

For more information on DTS technologies, please visit:www.dts.com. Connect with DTS on Facebook atwww.Facebook.com/DTS.Inc

,or on Twitter:@DTS_Inc.

About DTS, Inc.

DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to hundreds of millions of DTS-licensed consumer electronics products worldwide. From a renowned legacy as a pioneer in multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now increasingly deployed in enabling digital delivery of movies and other forms of digital entertainment on a growing array of network-connected consumer devices. DTS technology is in home theaters, car audio systems, PCs, game consoles, DVD players, televisions, digital media players, set-top boxes, smart phones, surround music software and every device capable of playing Blu-ray™ discs. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, China, France, Hong Kong, Japan, South Korea, Taiwan, Singapore, and the United Kingdom. For further information, please visitwww.dts.com. DTS, the Symbol, and DTS and the Symbol together, are registered trademarks of DTS, Inc. All other trademarks are the properties of their respective owners. © 2011 DTS, Inc. All rights reserved.

Media Contacts:

Audrey Sahl
Formula PR

sahl@formulapr.com

(212) 219-0321

Alan L. Cohen
DTS, Inc.

Alan.cohen@dts.com

(818) 436-1081