Dufitt Partners with American Fitness Leader International Sports Science Association (ISSA)

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Fitness Industry Leaders Join Forces to Enhance Fitness Professionals in Dubai. Dufitt, Dubai’s premier fitness training company, announced a strategic partnership with International Sports Science association (ISSA )– an American leader in full-service fitness certification, education and training.

Dubai, UAE, December 02, 2009 -- Dufitt, Dubai’s premier fitness training company, announced a strategic partnership with International Sports Science association (ISSA )– an American leader in full-service fitness certification, education and training. The agreement between the two industry leaders will make Dufitt an official certification arm for ISSA, significantly extending Dufitt’s fitness services and capabilities and enhancing its distribution throughout Dubai, the UAE and Gulf region. The move is yet another in a consistent series of partner measures that DUFITT has implemented over the past 18 months. The affiliation with ISSA will allow DUFITT to further maximize its focus on core business functions in personnel training, gym management and facility design, solidifying their position in the market.

“Our partnership with ISSA, an industry leader in fitness certification and education services, will provide a myriad of benefits towards our ongoing growth objectives and most importantly to our clients,” said Feisal Hammude, DUFITT’s Managing Director. “This alliance immediately increases the resources we put forth on behalf of our clients during the training process. Most importantly, it will enhance the client experience directly and positively impact our customer service capabilities regionwide as we continue to grow. We are constantly looking to build our brand, by partnering with premier companies and organizations worldwide in order to build a better awareness in the region for ourselves, our clients, and alliances. We are committed to maintaining our status as a leader within the Dubai fitness domain and will continue to aligne ourselves with various local and international associations and organizations to further solidify this commitment.

“We are excited to be working with such a well-respected fitness service leader,” said Anita Joubert DUFITT’s client manager and trainer. “Both DUFITT and ISSA are committed to the highest standards in customer care. We look forward to leveraging our network, systems and experienced staff in partnership with ISSA to raise the bar on services throughout the fitness industry. The partnership, is intended to benefit the fitness industry as a whole by allowing both DUFITT and ISSA to offer expanded resources for education, training and professional growth. “This joint venture demonstrates our ongoing commitment to enriching quality of life through safe and effective exercise and physical activity, and look forward to collaborating with ISSA in order to better serve the health and fitness industry as well as continue to provide valuable resources for our members said Feisal Hammude.”

“This is an exciting first step in what we are confident will be an extremely beneficial relationship for the fitness industry in Dubai and the overall UAE DUFITT and ISSA are both dedicated to improving the health and fitness of all individuals, and we are proud to pair with an industry leader in achieving shared goals through the ongoing education and training of fitness professionals.”

For more information, please visit www.dufitt.com or www.issaonline.com.

About DUFITT:
DUFITT, a Canadian organization established in 2004, is considered Dubai's foremost premier fitness company and leading provider of mobile personal training, fitness management, fitness consulting, and gym design services.