Economic Plunge Increases Demand For Mobile Marketing

The use of SMS messaging as a communication tool is on the rise as companies reconsider their marketing spending. Smarter tools also make personalized messaging easier and more attractive than before.

Melbourne, Australia, June 22, 2009 -- Global mobile messaging continues to grow despite the current downturn in the global economy. SL Interactive, specializing in mobile marketing software, has witnessed continued growth in mobile marketing spending since the launch of its new mobile messaging platform.

Agencies and smart marketers are now looking for cost effective tools that allow them to target customers with offers that are relevant and timely. Usage of SL Interactive’s multilingual messaging platform, SMS & MMS Messenger Pro, has been on the rise and interest continues to be strong, especially within the Asia-Pacific region.

“If the message is relevant and well targeted, it can generate an extremely fast and very profitable result for only a few cents per message” says Lauri Lassila, director for SL Interactive. Response rates on well planned and executed mobile campaigns consistently outperform traditional methods with response rates as high as 31%.

According to Lassila, one of the main reasons for the success of the new platform is attributable to its simple interface and ease of use: “Advanced features are only useful if they are simple enough to use. The feedback from our clients has been valuable in making sure that the messaging tools available remain user friendly”.

About SMS & MMS Messenger Pro

SMS & MMS Messenger Pro is a cutting-edge web based SMS and MMS messaging platform for marketing, advertising and business communications. SMS & MMS Messenger Pro is an intuitive and very cost effective platform for both national and international messaging.