Edelman India expands digital offering, appoints Karthik S as National Head of Digital Strategy

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Edelman India has appointed Karthik S as Head of Digital Strategy (India). In this newly-created position, Karthik will focus on developing and expanding Edelman’s digital offering in India.

His responsibilities will include spreading knowledge and use of digital tactics to employees across the organization, and advising on and managing digital components of existing client programmes. He will help build Edelman’s digital business among existing and potential clients, promote new business development focused on digital activities and help execute partnerships in the digital space. In addition, he will work with Edelman’s regional and global resources to ensure a seamless Web 3.0 digital offering worldwide.

Karthik comes to Edelman from Text 100 in Bangalore where he was in charge of new business and social media communication initiatives for multiple clients.

“Karthik will play a key role in our transition to a more digitally-oriented business model,” says Robert Holdheim, Managing Director and Country Head, Edelman India. “Digital is embedded in our corporate philosophy. It is a big part of what we do around the world. We will continue to invest in this area and look forward to establishing the same digital leadership position that we enjoy in other parts of the world.”

A communications professional with over 11 years’ experience in strategizing and implementing communications plans across client and agency environments, Karthik is one of India’s leading bloggers with Milliblog (a 100-word music review blog) and ItwoFS (a 10+ year-old website that tracks music plagiarism in India). Both blogs have been extensively written about and reviewed in mainstream media. Karthik also blogs on social media and Indian brands on Beast of Traal and is an active twitter user - @beastoftraal for all things PR and social media.