EDSI Selects Awecomm Technologies for Website Strategy and Redesign

Troy, MI, June 30, 2009 - In the last quarter of 2008, Educational Data Systems, Inc. (EDSI) realized that the growth of their product line, their sales staff, and their business as a whole would soon outpace the capabilities of their current website. 

EDSI

contracted

Awecomm Web Strategies

to create a new web site and online strategy that would align with their growth plans.

"Our sales and marketing departments were undergoing a complete strategic analysis and overhaul," said CEO Kevin Schnieders, "we knew that in order to achieve our sales objectives we needed someone to mold and apply our overarching business strategies to our online presence."

By conducting a business analysis of EDSI's client motivators, target markets, and online competitive landscape, Awecomm was able to provide a roadmap for EDSI's online identity. "EDSI provides custom services that their clients can design to fit their specific needs," said Chris Spiek, Managing Partner of Awecomm Web Strategies. "Designing a user experience that was simple and clear was crucial to our success.  The early planning stages of a website redesign are especially important with a project of this nature. " 

EDSI's redesigned website includes a well-organized information architecture that reflects their services in a hierarchy that makes it easy for potential customers to understand.  The homepage has been redesigned to ensure that visitors can quickly find information relevant to their needs and clear calls-to-action have been introduced to promote online-to-offline sales inquires.

About EDSI

Educational Data Systems, Inc. (EDSI) is an ISO 9001:2000 Certified workforce development company providing comprehensive business and jobseeker services in a dual customer role. They are in the workforce development and consulting business, assisting individuals with the transition from unemployment to employment and from under-employment to self-sufficiency. EDSI also provides successful business services and jobseeker placement and retention services for various government programs and corporations across the country.

www.edsisolutions.com

About Awecomm Technologies

Awecomm Technologies, LLC, is built around four complementary business units: Awecomm Web Hosting, Awecomm Web Strategies, Awecomm Web Development and Awecomm Web Marketing. The company specializes in engineering and hosting advanced online business applications and Internet marketing programs. Its solutions are founded on tested hardware and software products that are hosted in their Tier 3 data center in Troy, MI.

www.awecomm.com

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