Foundation’s message of awareness to reach more than 100,000 passersby in May
New York, NY (May 1, 2014) – The Skin Cancer Foundation takes Rockefeller Center by storm this May, thanks to a generous donation from preventative healthcare company EHE International. For one month (May 1 – 31), the company has donated the coveted window display space at 10 Rockefeller Center. The Foundation is using this space to showcase its Go with Your Own Glow™ campaign, which discourages hazardous tanning behaviors.
“Tanning is dangerous and comes with consequences, including accelerated skin aging, and even skin cancer,” said Deborah S. Sarnoff, MD, Senior Vice President of The Skin Cancer Foundation. “The Foundation would like to thank EHE International for this donation. What a great opportunity to further raise awareness about learning to love and embrace your natural skin tone.”
More than 90 percent of the visible changes commonly attributed to skin aging are caused by the sun. Further, about 86 percent of melanomas can be attributed to exposure to the sun’s harmful UV rays.
The Foundation’s Go With Your Own Glow™campaign was created in 2008 and features beautifully illustrated print public service advertisements developed to encourage women to love — and protect — their skin, whatever its natural hue. Go With Your Own Glow™ relies not just on health and safety information but also on fashion and beauty trends to convey the message that tanning is unhealthy and no longer in style.
The window display art depicts a woman tanning on a beach towel. This image is supported by the tongue-in-cheek tagline, “Keep Tanning. You Look Great in Leather.” It was designed in partnership with advertising agency Laughlin Constable.
“EHE International is proud to support The Skin Cancer Foundation’s efforts to raise awareness,” said Deborah McKeever, president of EHE International. “Together, we hope to spread the word that tanning is risky and passé.”
Editor’s Note: Hi-res images of the window display art are available upon request.
The Skin Cancer Foundation is the only global organization solely devoted to the prevention, early detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. Since its inception in 1979, the Foundation has recommended following a complete sun protection regimen that includes seeking shade and covering up with clothing, including a wide-brimmed hat and UV-blocking sunglasses, in addition to daily sunscreen use. For more information, visit SkinCancer.org.
About EHE International
Established in 1913, EHE International is celebrating 100 years as the recognized leader in preventive medicine with the release of a new book, 100 Years of Preventive Health: The History of EHE International. EHE's clinical protocols are specifically designed for early detection of preventable disease and associated risk factors, supported by robust personal coaching and health management tools and resources. EHE International is the oldest and largest preventive medicine specialist, and its clinically based educational and social engagement platforms are the preferred choice among America's leading employers. For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3700; visit www.eheintl.com.