Electrolux Partners with Design Guru Camille Styles to Help Add a Bit of “Lux” to Laundry Rooms Everywhere

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5 February 2014

Easy ways to transform the traditional laundry room space from sheer utility to design utopia

CHARLOTTE, NC, February 5, 2014 – When decorating a home, there are endless possibilities to make each room a chic oasis.  The laundry room can be upgraded to exude personality and design flair so it becomes an enjoyable space to spend time in on a regular basis.  To help consumers create their dream laundry room, Electrolux has partnered with Design Expert Camille Styles, founder of the popular lifestyle blog www.CamilleStyles.com, to provide easy tips that will turn any laundry room into the setting for an at-home functional – yet beautiful – escape.

“For many of us, laundry is an activity we tackle weekly. So why not dress up your laundry room so that it is an serene place to spend time in?” asks Design Expert Camille Styles. “Begin your design overhaul with beautiful, stylish appliances – like the sleek, high performance Front Load washer and dryer set from Electrolux.  These eye-catching machines marry a sleek form with high-performance function and act as the centerpiece of the space.”

The Electrolux Front Load washer features the ExpertCare™ wash system, which is designed so that water flows from the top to the bottom, quickly activating detergent and resulting in an even better clean.  Notably, it also boasts the fastest combined wash and dry time out there, with a 15 minute wash time and 14 minute dry time. The Perfect Steam™ setting of the Electrolux Front Load dryer ensures gentle, superior stain and wrinkle removal. Lastly, the Perfect Balance™ system features state-of-the-art technology that keeps even oversized loads balanced for truly quiet cycle, which is especially helpful when the laundry room is located on the second floor of a house or near a bedroom.

Camille’s other suggestions for a complete laundry room transformation include:

  • A Place for Everything & Everything in its Place: Designate specific areas of the space for different tasks like folding laundry, ironing and polishing shoes. Keep all the necessary supplies for each task nearby so everything is easily accessible when needed.
  • Beauty & the Basics: Transform laundry room supplies into decorative objects by storing them in refillable clear containers. Use labels to identify what is in each.
  • Open Space, Open Mind: Space that is uncluttered is always more inviting, leading to enhanced productivity and a sense of calm.  Make use of cabinets, woven baskets and lidded containers to keep items like serving pieces, craft supplies, gift wrap and vases well out of sight.
  • Keep It Cool: If space permits, installing a refrigerator in the laundry room is incredibly useful. A well-stocked second refrigerator will allow you to turn your laundry room into a party prep and staging area. During the holidays, it’s a great place to store larger items (like a Thanksgiving turkey!) and to keep festive beverages and desserts at the perfect temperature, ready to serve at any moment.

For more information on laundry solutions from Electrolux, please visit www.electroluxappliances.com.

About The Electrolux Group

Electrolux has a rich heritage of developing innovative kitchen appliances in Europe, which have been used throughout fine homes and restaurants for more than 80 years.  Among these products is the prestigious Molteni brand, a name chosen by the world’s greatest chefs who expect the ultimate in cooking performance.  Design centers around the world are focused on understanding consumer needs and developing innovative designs that fit how consumers live.  For more information, visit www.electroluxappliances.com.

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Posted in: Appliances, Laundry

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