Ambience Classic Axor® shower products by Front. Photo copyright: Kuhnle & Knödler for Axor/Hansgrohe SE.
From January 13–19, 2014, Hansgrohe SE is presenting its new shower products from designer brand Axor® at the international furniture and interior design fair in Cologne, Germany. The innovations developed together with the Swedish design trio Front and the Japanese design studio Nendo impress with their austere yet unique design.
“With the new Axor ShowerProducts designed by Front, our focus is on intuitive use. Despite their sophisticated aesthetics, the individual components provide concrete benefits,” says Philippe Grohe, Head of Axor. “With the Axor LampShower designed by Nendo, we succeeded in opening the traditionally isolated bathroom towards the living room through the addition of an elegant piece of furniture. For this reason, the imm cologne 2014 is exactly the right platform for us to acquaint architects and interior design experts from around the world with the possibilities for individualized bathroom solutions,” the grandson of the company’s founder Hans Grohe explains. Axor will in fact have a dual presence at the fair: in Hall 3.2/D6, as well as in the “Featured Editions” in Hall 3.2/E-012.
Axor LampShower designed by Nendo: Increased comfort for the bathroom
Oki Sato, the creative brain behind the Japanese design studio Nendo, magically fuses light and water with the new Axor LampShower. “Neither a lamp nor a shower, it is a hybrid,” says the 35-year-old Sato. The lightness of the visual design and the combination of light and water impart a heightened sensual dimension on the shower. Contributing to this effect are the wide-rimmed shower crest and the warm ambient lighting. “The natural blending of light and water in the new Axor LampShower gives the bathroom a cozier feel, and, by doing so, it contributes significantly towards decreasing the pace of our increasingly hectic lives,” explains Philippe Grohe. The Axor LampShower is available in ceiling- and wall-mounted versions. In addition to the standard chrome finish, the products can be individualized with the application of a range of special finishes through the Axor Manufaktur.
Axor ShowerProducts designed by Front: The industrial appeal of the shower
The new Axor ShowerProducts designed by Front allow us to experience water pathways in their most original form. “With our product we want to draw attention to the hidden aesthetics of technology in a particularly elegant way, turning pipes, joints, valves and funnels into a charming design object,” explains Charlotte von der Lancken. In this way, a simple funnel becomes a well-proportioned showerhead, for example.
"Front show us how traditionally purpose-specific components of a shower can be transformed into a visually appealing design object,” adds Philippe Grohe. A total of five Axor products for the shower zone bear the signature of Front: a hand shower, a shower set consisting of a hand shower, a wall bar and a shower hose, an overhead shower as a ceiling- or wall-mounted version with two different spray types, and a showerpipe consisting of a thermostat, a height-adjustable overhead shower and a hand shower.
Axor's presence at imm cologne 2014:
- Hall 3.2, Stand D6 “Pure Editions”
- Hall 3.2, E-012 “Featured Editions” – Axor WaterDream designed by Front
Axor, the designer brand of Hansgrohe SE, successfully realizes “Designer Visions for Your Bathroom". In co-operation with Axor, leading architects, interior and product designers develop their vision for the bathroom as a living space. The Axor Collections offer a great number of unique and sustainable solutions to create personalized bathrooms of the highest aesthetic and technological levels. To date, Axor design partners include Ronan and Erwan Bouroullec, Antonio Citterio, Front, Jean-Marie Massaud, Nendo, Phoenix Design, Philippe Starck, and Patricia Urquiola. They all contribute towards making life in and around the bathroom a little more meaningful and beautiful. The Axor brand is headed by Philippe Grohe, grandson of the company’s founder Hans Grohe.