Email Copywriting Best Practices from Mequoda Group

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This free report from Mequoda Group discusses email copywriting tips every email copywriter, editor or publisher should learn to maximize email conversion rates.

(Nationwide)---Utilizing email copywriting best practices helps email copywriters, editors and publishers maximize email conversion rates and generate more revenue.

Some of these email copywriting best practices are as follows:

-Email Copywriting Tip #1: Do not deceive your audience in the email subject line. The key is to build a healthy email relationship. The moment a user sees you as more of a product seller than a provider of valuable information is the moment when they may opt out of your email list. Always communicate with care.

-Email Copywriting Tip #2: Tell a story. This may be an obvious one, but telling a personal story is typically more effective than a basic advertisement. Creating a recognizable visualization, one that may evoke emotions and memories, resonates very well with consumers.

-Email Copywriting Tip #3: Personalize the “From” line. If a brand’s personality is recognizable, their name can be used in the “from” line of emails.

-Email Copywriting Tip #4: Use names. When telling a story, use real names opposed to terms like “a friend of mine”.

-Email Copywriting Tip #5: Create a unique voice. Building an audience isn’t just about the brand; audiences can get hooked on someone’s personality, tone of voice or other human characteristics than resonate with them.

-Email Copywriting Tip #6: Add the call to action up front. Don’t try to sell a product immediately in your email copywriting, but do allude to the product up front so they aren’t as surprised to see it promoted later on.

-Email Copywriting Tip #7: Don’t tell your audience to “click here”. Instead, try phrases like “read the fully story”, “download this eBook” or “save 25% here”.

To learn about other ways of maximizing email conversion rates through successful email copywriting, start with Mequoda Group's free Email Copywriting Basics.

To receive a free digital copy of the Email Copywriting Basics visit http://www.mequoda.com/free-reports/email-copywrit... now.

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