Energy Imposters - Energy Shots vs. Caffeine Shooters

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The red hot energy shot market has officially emerged from infancy. The high growth sector is now five years old. Industry experts finally have enough data to deduce where the energy shot market is heading and what pitfalls need to be seriously addressed.

Like any boom market, fast buck artists do their best to blend in with the legitimate players such as 5-Hour Energy and Generator. Unfortunately, in today’s energy shot arena, serious energy supplements are outnumbered five-to-one by cheaply produced Caffeine Shots or as they are quickly becoming known “Energy Imposters.”

Effective Energy Shots Are Not Caffeine Based

True energy shots such as Generator contain complex blends of amino acids and brain triggers that improve mental focus while promoting awareness, stamina and useable dynamic energy. These sophisticated energy blends are comprised of potent energy supplements such as Acetyl L-Carnitine, B-12, Beta Alanine, L-Arginine, and Panax Ginseng, the same energizers that professional athletes and fitness experts have used for years in order to gain a competitive edge during training and competition.

Most importantly, genuine energy shots contain minimal quantities of caffeine because it is best used as a support ingredient, not as a primary component. Caffeine alone does not generate the hours of awareness, mental clarity and endurance that so many energy shots claim to provide.

Caffeine Shots – The Liquid Cigarette of Energy Supplements

The dark side to the energy shot market consists of cheaply produced and hyper-branded Caffeine Shots. They are generally marketed using words like “extreme” and, for the time being, they seem to be selling. However, with the recent wave of negative press they have generated, this trend appears to be coming to an end.

Caffeine Overdoses - The Beginning of the End

Energy Counterfeits deliver upwards of 200mg of caffeine in a 3 oz. bottle. They also contain sugar in one form or another (sucrose, glucose, fructose) that reacts with the caffeine in order to stimulate a quick “rush” in the consumer.

Ironically, these “Liquid Cigarettes” generate the exact opposite effects of what energy seekers look for in an energy shot. Jitters, heart palpitations, anxiety, dizziness and nausea make it difficult, if not impossible, to complete complex mentally or physically demanding tasks. Also, these products are designed to wear off quickly so that the consumer is left with a debilitating crash, encouraging them to buy more of the very same product just to stay awake. The cycle then repeats itself.

Does any of this sound familiar?

Recent articles have surfaced detailing accounts of high school students being rushed to emergency rooms for overdosing on caffeine shots. Teachers have also come forward to express their concern that students are showing up to class too wired to concentrate. They also report that these same students are falling into incapacitating stupors before the day is half over. New Zealand is the first country to begin discussions on whether or not caffeine shots should be banned entirely since they serve no tangible purpose.

In nearly all of these reported “caffeine overdose” cases, these students ingested as much as 500 mg. of caffeine, basically a pot of brewed coffee, in a matter of a few swigs. It should be noted that none of these incidents involved true energy shots.

True Energy Shots Are Liquid Energy Supplements

Designed by a certified fitness trainer for maximum physiological performance, Generator Energy Shots contain a perfectly balanced blend of Beta Alanine, Acetyl L-Carnitine, B-12 and L-Arginine, the same supplements that have been used by professional athletes for years in order to perform at peak efficiency for prolonged periods of time. Energy shots such as Generator produce a smooth, sustainable energy curve without any negative side effects.