E WIE EINFACH enters online commerce under the WIE EINFACH! brand with the help of Intershop
Jena, Germany, March 11, 2014 – Intershop, the leading independent provider of omni-channel commerce solutions, is enhancing the brand identity of energy supplier E WIE EINFACH with the addition of a digital shopping environment. This has allowed E WIE EINFACH to apply its core brand values to a new, additional business segment, achieving this without any significant increase in administrative costs thanks to Intershop’s Full-Service E-Commerce package. The new marketplace “WIE EINFACH!” (German for “HOW EASY!”) (www.wie-einfach.de) offers practical products, creative aids, and surprising tips that take some of the complexity out of everyday living or enhance the quality of life. These include handbags that can recharge cell phone batteries during travel and a belt that converts into a bicycle lock.
Intershop beat nine competitors in the selection process. The company made a compelling case for itself specifically by virtue of a solution that ties in well with the customer’s existing ERP system, a storefront controlled by third-party providers, external payment service providers, and complete coverage by its Full-Service E-Commerce solution of every necessary process relating to the marketplace.
To generate traffic, E WIE EINFACH primarily uses its own channels, such as its Facebook account and the e-magazine “WIE EINFACH!”. Available as a screen version or app for tablet PCs, it introduces products specially designed for various aspects of life and suggests ways to simplify one’s daily routine.
“True to the core brand value on which our identity is based, we are expanding our portfolio of products and services with our WIE EINFACH! shop while also bringing greater simplicity to everyday aspects of life,” explains Oliver Bolay, Managing Director of E WIE EINFACH. “In so doing, we as a provider are developing an attractive and up-to-date business model for ourselves beyond the business of providing electricity and gas,” Bolay continues.
As a result of our Full-Service E-Commerce package with the Intershop SaaS platform at its core, setting up this business segment, which was entirely new for the energy group, was not difficult from a technical standpoint. We are now looking forward to using our expertise to help E WIE EINFACH expand its current business.”