Digital commerce stores to offer a wide range of sports apparel, accessories, equipment and memorabilia
ESPNcricinfo Shop and ESPN.com.au Shop launch first; ESPNscrum and ESPNfootytips shops coming
ESPN announces today the launch of digital shops across its ESPNcricinfo.com and ESPN.com.au sites. The online stores, developed in collaboration with Velocity Brand Management’s retail division (VBM Retail), will provide global cricket fans and sports fans in Australia and New Zealand with a wide range of licensed and fan-specific merchandise along with branded and co-branded products. Fans can access the shops through a “Shop” tab and button, available in the navigation of each of the ESPN site homepages.
Additional digital shops will debut across other international ESPN digital properties in 2014, including ESPN Scrum and ESPN Footytips.
The ESPNcricinfo.com shop, available on Shop.ESPNcricinfo.com and ESPNcricinfoshop.com, features a full range of cricket products including apparel, accessories, novelties, equipment and memorabilia. Additionally, the shop will offer a wide array of licensed team merchandises along with ESPNcricinfo branded and co-branded products.
In addition to an extensive collection of sports-related and fan-specific merchandise available to consumers in Australia and New Zealand, Shop.espn.com.au and ESPNShop.com.au, offers league licensed products from the AFL, NRL, Cricket Australia, V8 Supercars, rugby union, football, netball and the NBA. It will expand to include items from the NFL, NHL, NCAA college sports and ESPN Licensed products available to fans outside of the U.S.
“Around the world ESPN reaches tens of millions of sports fans on computers and mobile devices every month,” said Nathalie Bishman, director of Global Consumer Products, ESPN. “As consumer purchasing through digital channels increases globally, we’re excited to be able to bring a convenient and trusted place for fans to buy the gear and equipment they are looking for at great prices. Part of being a fan is the pride we all take in our teams and passions, and these shops will be a great tool for fans looking to showcase that pride or find great products.”
SELECT SAMPLE OF SOME ITEMS AVAILABLE IN ESPN SHOPS (including, but not limited to)
Men’s, Women’s and Children’s National team apparel for Australia, Bangladesh, England, India, New Zealand, Pakistan, South Africa, Sri Lanka, West Indies, Zimbabwe
Australian national team apparel and gear for multiple sports, including rugby, cricket, soccer and netball.
T20 club team apparel for IPL, Big Bash, ECB, Ram Slam, CPL, Sri Lanka and T20 Champions League
AFL club apparel and gear for men, women and children
A Wide range of Bats, Balls, Gloves, Stumps
NRL club apparel and gear for men, women and children
Men’s, Women’s and Children’s Ashes apparel and accessories
Football apparel and gear for men, women and children from the Hyundai A-League, Premier league, select European clubs and select national teams.
Men’s, Women’s and Children’s 2015 ICC Cricket World Cup merchandise and apparel
NBA team apparel and gear for men, women and children.
Men’s, Women’s and Children’s 2014 ICC World Twenty20 merchandise and apparel
American sports gear and apparel including NFL, NHL and NCAA college sports for men, women and children ** (not available at launch, but coming in weeks ahead)
ESPNcricinfo branded apparel and merchandise
New Zealand All Blacks apparel and gear for men, women and children.
Signed memorabilia from some of cricket’s great players including Sachin Tendulkar, Ricky Ponting and more
ESPN and X Games branded apparel and merchandise
Official apparel for specific legendary players such as Michael Clark, Sir Viv Richards, Chris Gayle, Sachin Tendulkar and more.
Official apparel for specific legendary players in Australian and New Zealand sport
VBM Retail, which will run the ESPN digital shop sites, is developing branded and co-branded licensed product collections utilizing ESPN logos and drawing inspiration from brand personality and sport-specific cultural elements for each of the online stores.
“VBM Retail is delighted to be working with ESPN. This is a great collaboration and we look forward to a prosperous relationship,” said James Ashworth.
ESPNcricinfo is the leading digital sports brand in India, the number one digital cricket destination globally, in the U.S. and in all major cricketing nations (India, UK, Australia, South Africa, New Zealand, the West Indies, Pakistan, Sri Lanka, Bangladesh). More than 10 million fans globally log more than 1 billion minutes of time spent on ESPNcricinfo in an average month.* It logs more unique users, minutes, and page views than any other online cricket site in the world and reaches more men 18+, men 15-34, men 35+, and females than any other cricket site. It continues to grow, with global visits from computers and mobile devices up 25% year-over-year through November.
In Australia, ESPN is the #1 multisport publisher on digital media, featuring the leading cricket site (ESPNcricinfo), leading football site (ESPNFC), leading tipping and fantasy games site (ESPNfootytips), fastest-growing rugby site (ESPNscrum.com) and the leading site for U.S. sports (ESPN.com).
ESPN International is a division of ESPN, Inc., which includes ownership — in whole or in part — of 24 television networks outside of the United States, as well as a variety of additional businesses that allow ESPN to reach sports fans in more than 60 countries and territories across all seven continents. ESPN International business entities include television, radio, print, internet, broadband, wireless, consumer products, and event management.
ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products.
Velocity Brand Management (VMB)
Velocity Brand Management (VBM) is well known to the licensing industry through its agreements with premier sports brands globally. Through experience of working across a diverse range of licensing and branding programs, VBM has a global network of suppliers, manufacturers, retailers and strategic partners. This network is invaluable and enables VBM to provide clients with access to an already established and proven resource base.
Velocity Brand Management has established a separate division of the business to focus solely on the retail sector. VBM Retail comprises of experts in online retailing, venue merchandising and manufacturing.
About ESPN Consumer Products
ESPN Consumer Products enhances the experience of sports fans of all ages through innovative and high-quality products. ESPN Consumer Products oversees the development of product collections under the ESPN family of brands (ESPN and X Games) that are designed for sports fans by sports fans. Products are available at a wide variety of retailers globally and include lifestyle and co-branded apparel, headwear and accessories, novelties, consumables and a wide variety of sporting goods.