ETA Benefits Ensures Their Own Profitability with a High-Definition LED Sign

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ETA Benefits in Nesquehoning, PA has now officially entered the digital age with a high-definition LED sign from Advantage LED Signs and sees a dramatic increase in walk-in business.


Nesquehoning, Pennsylvania, USA, March 21, 2014 - (PressReleasePoint) -  Nesquehoning, Pennsylvania is home to roughly 3000 law-abiding, hardworking citizens. Started by the coal mining industry in the area, Nesquehoning is a small slice of blue-collar, God-fearing countryside nestled in the eastern part of the state. It’s one of those little blips on the map where directions are given in term of “Take a left at the Kovatch Dealership” or “if you’ve gone to the Macaluso’s Restaurant you’ve gone too far.” A small, peaceful and quiet town, Nesquehoning looks essentially the same as it did fifty years ago.

Here, on busy US Route 209, sits the local insurance office, ETA Benefits. “Serving All of Pennsylvania!” the website proclaims. The agents stay busy insuring the public in the areas of life, health, home, auto, business – anything the community needs. The sturdy, no-nonsense two-story brown brick building on Catawissa Street blends into the rest of the “commercial area,” and visitors to the area would have a hard time differentiating one business from another. The building used to house a bank, and the faded static sign above the front door still beaconed travelers to the now-defunct business. Vinyl letters on the front windows and door were the only way people could even tell that insurance services were being offered inside. So, the owner made a decision that would change the look and feel of Nesquehoning forever: They reached out to Advantage LED in Houston, TX and purchased an LED retail sign.

The difference is, to put it mildly, amazing. Walk-in traffic has increased exponentially, and the sign is clearly the catalyst. “It’s a great attention-getter,” remarks Joe Pilla, President and Owner of ETA Benefits. There isn’t anything like this high definition 3'6"x5'6" 12.5i FC with Pan Faced ID & Skinning in town, and it immediately was noticed by everyone.

“We can point to sales that were directly attributable to the sign,” adds Pilla.

The local insurance office prepares tax returns for their clients as well, and the sign makes advertising that seasonal activity quick and easy. They can schedule the IRS content to run only until April 15th, the deadline to file taxes.

ETA Benefits is a local establishment, after all, and is more than happy to share the wealth when it comes to content creation and ease of use. The board is used for displaying community events, as well as the time and temperature.


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