Etisalat Adds Seven Exciting HD Channels from MBC to its Growing Offering

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Abu Dhabi

, 29 November 2011

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Etisalat today announced an entertainment treat for its customers by adding seven exciting new HD Channels from MBC to its growing portfolio of HD content. Etisalat now offers more than 40 engaging HD channels through its eLife TV service.

The new channels will be available to more than 100,000 eLife Triple Play Customers (landline + internet + TV) at no additional cost. The new channels include MBC 1 (available on channel # 128), MBC 2 ( # 130), MBC 4 ( # 132), MBC Action ( # 133), MBC Max ( # 131), MBC Drama ( # 127) and Al Arabiya ( # 224).

eLife double play and existing e-vision customers may upgrade their subscription to eLife Triple Play to enjoy these new channels, while new customers can call 101 or 800-101 to subscribe.

Rashed Majed Alabbar, Vice President, Home Product Marketing for Etisalat, said: “At Etisalat, we always aim to provide the most engaging, refreshing and relevant content for our eLife customers. These new HD channels, which are available for eLife subscribers, will further enrich our HD line-up, offering a truly unparalleled viewing experience.”

“The majority of these channels from MBC are amongst the top 10 most popular channels on the network, so we are confident this gesture will be well-received by our valued customers,” Al Abbar concluded.

Etisalat offers eLife TV services through its fibre optic network. eLife TV is a leading source of regional entertainment in the UAE offering over 350 TV channels in 21 languages, TV channels ranging from sports to movies, from documentaries to music and kid's channels in addition to over 40 high definition (HD) channels. The comprehensive entertainment offerings include 15 Premium TV packages from all the major TV providers like OSN, ART, Pehla, Firstnet, TFC, Pinoy, Abu Dhabi Media, Dubai Media Inc, Al Jazeera and many more, in addition to the Choice Basic packages and eLife OnWeb service.

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