Etisalat More Rewards ties up with Emax

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Abu Dhabi , 08 December 2011 , Etisalat's ‘More’ loyalty programme announced today its partnership with Emax, Middle East’s fastest-growing electronics retail chain. ‘More’ programme members can now enjoy earning 1 reward point for every dirham spent at any Emax outlet in the UAE.

Starting today, customers will benefit from a special promotion that offers three reward points for every single dirham spent at Emax outlets. In addition, two lucky programme members can shop at Emax and win 100,000 ‘More’ rewards points each, equivalent to AED 1,000 talk time, weekly. The introductory offer is valid till 4 January 2012.

“We know that our customers value the program's vast options to earn and redeem reward points. By adding more partners and innovative ways to earn points, we're offering customers more choice than ever before”, said Matthew Willsher, Etisalat's Chief Marketing Officer at Etisalat. “Our tie-up with the leading electronics retailer, Emax, echoes our commitment to adding better value through partnerships and offers that fit our customers’ interest and lifestyles.”
 

Neelesh Bhatnagar, CEO of Emax said, “Etisalat’s More Rewards loyalty programme is extensively used by a large percentage of our target demographics. The partnership is part of a significant brand development strategy to enhance brand loyalty within the region by attracting new customer bases as well as benefiting existing ones”.

Etisalat is the only telecom service provider in the UAE to offer a loyalty programme. Etisalat’s ‘More’ rewards programme allows members to effortlessly earn more reward points when using any of Etisalat’s services such as landline, mobile services or Internet services. Members can earn additional points by spending with Etisalat's varied partners like Emax, JoyAlukkas, UAE Exchange, Rotana Hotels, Al Jaber Opticals and Life Healthcare. Members can also earn points on their spend through their Etisalat Mashreq Credit cards and by shopping at the unique online earn mall hosted at www.etisalat.ae/more . The online shop presents more than 257 prominent retailers such as Expedia, Hotel club, ebook, and many more.

Registered members simply need to log in to their ‘More’ reward points account at www.etisalat.ae/more or call 800 6673(MORE) to benefit from a host of point-redemption options. These include free talk time and bill payments with Etisalat, partner vouchers that can be redeemed at a host of partner outlets, conversion of points into Etihad Guest miles. Members can also redeem points through purchases from an option of more than 3000 products and services at ‘More’ reward online shop. They can redeem by using their points or a combination of points plus cash.

Currently, there are over 950,000 Etisalat More reward members who are subscribed to three different tiers of membership - 'More Gold', 'More Silver' and 'More Tier'. Joining the program is as easy as sending an SMS with the keyword “MORE” to 1015.

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