BOSTON – April 15, 2014 –Two Boston-area software firms will present a free webinar series about how colleges and universities use personalized website content to improve student recruitment and increase alumni giving and participation. The webinars are on April 17 and May 8 at 1:00 p.m. EDT.
To learn more and/or register, please visit the following links:
Topics will be presented by Karl Wirth, CEO and co-founder ofEvergage, and Dan Flanigan, VP of products forPercussion. Both companies have experience helping renowned educational institutions engage and motivate a variety of audience segments by presenting website content tailored to their persona and visit intent.
“Students today have an array of higher education choices available—from community colleges, to state colleges, to certificate programs and online degrees—and online research is a critical tool for them when choosing a school. Likewise, alumni are also pulled in many different directions for where to donate their money, which is a critical source of support for universities,” said Flanigan. “Personalization is the best way for colleges to engage students, parents and alumni in a conversation, and connect them to the content they care about the most so they will keep coming back."
Attendees will learn:
How to engage prospective students with content tailored by academic, athletic, or other interests—while targeting parents with the content they find most relevant—for increasing applications
Strategies for building online personalized relationships based on visitor behavior
How to keep interactions with alumni of all ages active and engaging – to earn their continued support and increase donations
Strategies for inspiring website visitors to take a desired course of action