The Evolving Market For Streaming Media Devices

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This report tracks the rapidly evolving market for alternative set-top box devices, such as Apple TV and Roku, which threaten set-top boxes provisioned by pay-TV providers. As devices adopt pay-TV apps (e.g., Roku features a Time Warner Cable app), the pay-TV industry must consider that the video user experience and interface may be controlled by a third party. This report includes a five-year unit forecast as well as evolutionary points.

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Download Table of Contents (PDF)

The Bottom Line

1.0    Report Summary

1.1    Purpose of the Report

1.2    Data Sources

2.0    Streaming Media Devices

3.0    Consumer Adoption and Usage

3.1    Internet-to-TV Connections

3.2    Connected TV Device Penetration

3.3    Connected TV Device Usage

3.4    Pay-TV Subscription Penetration

4.0    The Current State of the Industry

4.1    Streaming Media Device Brand Sales

4.2    Streaming Media Device Brand Usage

5.0    Industry Trends and Innovation

5.1    Dual-Purpose STBs

5.1.1 Pay-TV Apps on Streaming Devices

5.1.2 Discovery and Interface Software

5.1.3 IPTV STBs

5.1.4 The Pay-TV Perspective

5.2    TV Software

5.3    4K/UHD

5.4    Winning in the Marketplace

5.4.1 Consumer Adoption

5.4.2 Business Strategies

6.0    Streaming Media Device Forecast

6.1    Methodology

6.2    Global Forecast

7.0    Implications


U.S. Households with Internet-Connected CE

U.S. Households with Internet-Connected CE by Age Group

Home Entertainment Product Adoption

Percent of BB HH Connecting CE Devices to the Internet

Most Frequently Used Connected CE Device

Percent of Device Connected to the Internet

Total Numbers of Connected CE Devices in Use

Reasons for Using a Connected CE Device More than Others

Reasons for Using a Connected CE Device More than Others by Device Category

Video Content Watched on Most Used Connected CE Device

Percentage of Broadband Households with a Pay-TV Service Subscription

Pay TV Subscription Trends (2010 - 2014)

Examples of Industry Players and Products

2013 Purchases of Streaming Media Devices by Brand

Percent of Purchase Trends for Roku and Apple TV

Why Roku Outsells Apple in the U.S.

2013 Purchases of Streaming Media Devices by Brand, Including Google Chromecast

Reasons for Using a Streaming Media Device Brand

Brand of Streaming Media Device Used Most Often

Google Chromecast Usage

Time Warner Cable App on Roku Device

Fan TV Interface with TWC Programming

Potential Android TV Interface

Service Differentiation Elements

Streaming Media Device Features Comparison

2013 Online Sales for the Top 14 E-Commerce Retailers

Streaming Media Device Forecast Methodology

Global Streaming Media Device Unit Sales Forecast

Regional Streaming Media Device Unit Sales Forecast

Regional Streaming Media Device Unit Sales Growth Trends Forecast

U.S. Streaming Media Device Unit Sales Forecast

U.S. Streaming Media Device BB HH Penetration Forecast

Publish Date: 2Q 2014

Pages: 57

Authored By:
Barbara Kraus - Director of Research

© June 2014 Parks Associates

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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