ExactTarget Launches Comprehensive Certification for Interactive Marketers, Developers

Printer-friendly versionPDF version

Release Date:2010-08-18

ExactTarget Academy to Provide Marketers, Developers, Technology Partners Single Source for Education, Certification in Marketing Expertise

INDIANAPOLIS (Aug 18, 2010)– ExactTarget, a global provider of interactive marketing and email marketing solutions, launched ExactTarget Academy today, providing marketers, software developers and technology partners a comprehensive resource for education and professional certification.
 
ExactTarget Academy, which includes both onsite and online training and certification programs, will offer curriculum to help marketers increase proficiency and drive greater business results with the ExactTarget application, optimize campaigns, increase developer proficiencies and enhance technology partners’ abilities to deploy and support solutions integrated with ExactTarget.
 
“ExactTarget Academy was founded to provide customers and partners a single source to learn best practices, certify expertise and provide powerful insights that can be immediately applied,” said Scott Thomas, director of product enablement, ExactTarget.  “In an ever-evolving interactive marketing landscape, the ExactTarget Academy will provide marketers a valuable resource.”
 
Coursework will range from day-long workshops to multi-part, in-depth educational series that culminate with testing and conferring of professional certifications in product expertise, interactive marketing, developer proficiencies and partner-specific skills.

ExactTarget will offer the first certification class Monday, Sept. 13 as part of Connections 2010, ExactTarget’s annual user conference.  More than 2,000 marketers are expected to attend Connections 2010 in Indianapolis Sept. 14–16, featuring keynote presentations by Sir Richard Branson and Twitter Chief Operating Officer Dick Costolo.
 
“ExactTarget Academy offers our customers a way to grow, baseline, and validate their knowledge in interactive marketing, directly supporting ExactTarget’s core value of enabling marketers through software,” said Amanda Leet, senior director of marketing, ExactTarget.  “Academy graduates can apply their certification coursework to increase message engagement, customer loyalty and ultimately ROI through Email, SMS, Social Marketing and Website messages.”

Registration for the first ExactTarget Academy certification class is available online atwww.Connections2010.comunder the Certification Day tab.  For additional information about ExactTarget Academy, visitwww.ExactTarget.com/Academy.
 
ExactTarget Academy is the latest addition to ExactTarget’s suite of client and partner training resources.  The company also provides custom onsite training and offers a library of training resources on its exclusive client-only social networking site, 3sixty.
 

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, landing pages and social media.  Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visitwww.exacttarget.comor call 1-866-EMAILET.

-30-

Media Contacts:

Mitch Frazier (ExactTarget) – 317.275.5034 ormfrazier@ExactTarget.com

Lauren Sanders (Dittoe PR for ExactTarget) – 317.202.2280 X 10 orlauren@dittoepr.com

News Source : ExactTarget Launches Comprehensive Certification for Interactive Marketers, Developers