Exar Adds Microdis as Distributor for Eastern Europe
New Distributor Well Positioned for Growing Market
Fremont, California, July 14, 2009 – Exar Corporation (Nasdaq: EXAR) has completed a distribution agreement with Microdis Electronics GmbH, the leading specialist in distribution of electronic components in Eastern Europe. Effective immediately, Microdis will distribute Exar’s products through its extensive sales network in Bulgaria, Czech Rep., Hungary, Poland, Slovakia, Serbia, Slovenia, Romania, Russia, Albania, Belarus, Bosnia & Herzegovina, Croatia, Macedonia, Moldova, Georgia, and Ukraine.
“Microdis is a leading East European distributor with proven demand creation expertise,” said Paul Stafford, director of global distribution Sales, Exar. “The Eastern European market is a quickly changing and growing opportunity for Exar, our engagement with Microdis will enable us to more broadly penetrate this dynamic region and offer augmented local support to our customers.”
“We are entirely convinced of the advantages and high quality of Exar’s products, which fit excellently into our portfolio and design-in strategy,” said Robert Panufnik, Sales & Marketing Director of Microdis. “Exar’s communications, interface and power management components strengthen our ability to offer a total solution to our customers, as well as make it possible to target a range of new market segments by our application engineers. We are excited to work with Exar and look forward to jointly developing new business in this region.”
About Microdis
Microdis Electronics, started over 20 years ago, is a leading distributor of electronic components in Eastern Europe. Microdis was the first distributor in Eastern Europe to offer not only sales, but also application support and product marketing. Microdis offers in-depth application support, value-added services and logistics solutions, and a well developed network of sales offices across the territory. Microdis' customers include OEM and CEM for prestigious European companies that serve different sectors such as automotive, consumer and telecommunications. All of them are supplied with both – standard components and complex high-tech solutions. For more information about Microdis, visit:http://www.microdis.net.
About Exar
Exar Corporation delivers highly differentiated silicon, software and subsystem solutions for industrial, datacom and storage applications. For nearly 40 years, Exar’s comprehensive knowledge of end-user markets along with the underlying analog, mixed signal and digital technology has enabled innovative solutions that meet the needs of the evolving connected world. Exar’s product portfolio includes power management and interface components, communications products, storage optimization solutions, network security and applied service processors. Exar has locations worldwide providing real-time customer support to drive rapid product development. For more information about Exar, visit:http://www.exar.com.
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News Source : Exar Adds Microdis as Distributor for Eastern Europe
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