Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today announced the launch of a new deliverability audit service. The offering leverages a team of seasoned compliance and deliverability experts to provide a comprehensive analysis of a company’s email marketing program and practices. The goal is to identify tactics and/or products and services that can enable companies to increase inbox deliverability and revenue potential.
“Email deliverability has many complex factors that come into play, and so often marketers today struggle with delivering email messages,” said Spencer Kollas, global director of deliverability services for Experian Marketing Services. “To curb this trend, marketers need to gather insights on what internet service providers likely are doing with messages and how different practices are affecting subscriber behavior.”
According to a recent Experian Data Quality study, 66 percent of companies have experienced email deliverability issues in the past 12 months. Experian Data Quality’s deliverability audit provides a comprehensive analysis of a client’s deliverability health and a review of long- and short-term deliverability recommendations. Working with deliverability experts, marketers can ensure they are using best practices to allow more messages to reach subscribers.
“Email is the top communication channel for marketers as they look to drive consumer engagement and, ultimately, revenue,” said Thomas Schutz, senior vice president and general manager for Experian Data Quality. “For this channel to be effective, messages must reach the intended consumers. With an average of 32 percent of revenue attributed to email marketing efforts, deliverability best practices truly do impact the bottom line.”
About Experian Data Quality Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.
Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit http://www.qas.com.
About Experian Marketing Services Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.
About Experian Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion. Experian employs approximately 16,000 people in 39 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
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