Factors driving adoption of NFC mobile payments in US

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Bharatbook added a new report on "Mobile Payment - Advanced Technologies (NFC), Strategies And Future Of Remote & Proximity Payment In U.S" into its market report catalogue for reselling.

Mobile Payment - Advanced Technologies (NFC), Strategies And Future Of Remote & Proximity Payment In U.S

The market for NFC (Near Field Communication) mobile payments in the U.S. is in the nascent stage with an adoption rate of only 1.7%; this represents a huge opportunity for early movers offering the same. ( http://www.bharatbook.com/detail.asp?id=147297&rt=... )

Adopting NFC mobile payment will open new revenue channels for banks as well as mobile operators as more than 94% of the U.S. population owns a mobile phone, and 60% of these have a card slot in their mobile phone. With the help of NFC technology, banks will be able to tap micro transactions made by cash, representing around 20% of the total transactions in the U.S. This will also help banks to capture the growing GEN Y population as well as the huge underbanked and unbanked population.

In 2009, the value of mobile payment transactions in the U.S. was $5.2 billion, constituting 6% of the global value of mobile payment transactions; this is expected to reach $56.7 in 2015, growing at a CAGR of 49.19%. The share of U.S in 2015 will reach approximately 10.6% of the global mobile payment transaction.

Key chapters of the report :

EXECUTIVE SUMMARY

FACTORS DRIVING ADOPTION OF NFC MOBILE PAYMENTS
FACTORS RESTRAINING ADOPTION OF NFC MOBILE PAYMENTS
CHOOSING THE RIGHT BUSINESS MODEL
REPORT PURPOSE

1 INTRODUCTION
2 STRATEGY FORMULATION
3 CASE STUDIES
4 VENDOR ANALYSIS

For more information kindly visit : http://www.bharatbook.com/detail.asp?id=147297&rt=...

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Near Field Communications, the future of m payments? An analysis and forecast for NFC applications and markets 2009 2014
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