Frequently Asked Questions - Press Release FAQ

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Request for new user account is strictly reviewed to avoid spam. Only corporate PR professionals and PR agencies with coproate email account can get a new account for submitting press release. We do not accept gmail, yahoo, hotmail or any publicly available email address.Click this link to send your first press release and user account information.

Our staff will create a new user account and submit your press release after assesing the quality of your press release. You will get a notification email as soon as a new user account is created. Follow the instructions in the email to claim your new user account. You can submit the press release on your own without any assistance from our staff after claiming the userid/password details of your account.

Note: If you are a freelance PR professinal without any corporate email accounts then please Contact Us with details to prove your credentials. We want to help you.

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Press release is a written document issued to the members of news media for the purpose of announcing something ostensibly newsworthy. Make sure that you write newsworthy press release. Editors generally publish news release that will surely pique the interest of the reading public. Plain articles without any news value or poorly formatted press release will be rejected by site moderators.

  1. Press release must have the following sections: Title, Summary, Place, Date, Body, About US and Contact Us.
  2. First letter of title must be in capital case. First letter of each word in the title must be in capital case. No need to capitalize connecting words like 'the', 'a', 'an', 'and', 'or','is','was', 'are', 'were', 'with', 'for',  'from', 'to', 'by', 'of', 'at', 'in' etc.
  3. Title must announce the news in a simple declarative statement. Title can not be a question, exclamation, command, instruction, advice or call for some action.
  4. Avoid non-alpha numeric characters, special characters like *,: ? ! # - ' ' " " or website address(URL) in your title or summary.
  5. Minimum 40 characters and maximum 120 characters are allowed in title. It must be a single sentence.
  6. Insert a two line summary between title and main message body. Summary must present the essence of news to busy readers in two or three crisp sentences.
  7. Press release body must start with place and date followed by the text - (PressReleasePoint).
  8. Press Release body must have four or more paragraphs. Each para must have two to six sentences, preferably three or four sentences.
  9. Last paragraph of a press release must be "About Us" section describing the company.
  10. Your press release must be written like a third person reporting your news story. Keep the news release written in a professional tone and state facts only.
  11. Do not include first or second person pronouns like 'I', 'We', 'Our', 'Us','You', 'Your' in your press release except when quoting someone say something relevant to the press release.
  12. Press release can announce a range of news items: scheduled events, personnel promotions, awards, new products and services, sales accomplishments, new hiring, business expansion, survey results etc
  13. The timing of the press release is very important. It must be relevant and recent news, not too old and not too distant.
  14. Do not post trivial articles, tips, opinions, expert advice, biodata and company profiles,. Do not submit sales letters, product catalogs, advertisement or product promotion.
  15. Do not include "advertising" or "hard sell" language such as "By doing this you will get that" or "Are you in need of". Never sound as if you are trying to sell the reader something. Always sound as if you are trying to inform the reader of something.
  16. Do not submit press release promoting illegal activities like gambling, drugs, online fraud, explicitly sexual activities, pornography etc
  17. Do not publish press release about dull commonplace activities.
  18. Do not insert external links in title, summary or first two lines of press release body.
  19. Three hyperlinks are allowed in main message body after first three lines.
  20. Maximum of 4 relevant industry, region, and news type categories can be selected in total.
  21. Press release must have a "Contact us" section with contact name, organization, address, email, phone and website.
  22. Do not try to submit the same press release again and again.
  23. Do not submit other company news as your own press release.
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A press release, also known as a news release, is simply a written statement distributed to the media. They can announce a range of news items: scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. It is a fundamental tool of PR work, one that anyone who's willing to use the proper format can use.

Steps

  1. Write the headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point.
    • It must be a simple declarative sentence announcing the main message in one line.
    • It may describe the latest achievement of an organization, a recent newsworthy event, a new product or service. For example, "XYZ Co. enters strategic partnership with ABC Co. in Singapore & United States."
    • Avoid questions, exclamation, promotional language or unrelated message in title.
    • The first letter of each word in the press release headline should be capitalized, as should all proper nouns. Do not capitalize connecting words like 'and', 'or', 'if' etc. The press release title should be written as you want it to appear in a news story
    •  
  2. Write the Summary.  Summary must present the essence of news to busy readers in two or three crisp sentences.
    • Summary length must be between 100 and 500 characters (15 to 35 words).
    • Avoid !, #, ?, special characters, URL or contact information in summary.
    •  
  3. Press Release Body.  . The press release body copy should be compact. Avoid using very long sentences and paragraphs. Avoid repetition and over use of fancy language and jargon.
    • Start with the date and city in which the press release originated. The city may be omitted if it will be confusing, for example if the release is written in New York about events in the company's Chicago division.  Add the word -the text (PressReleasePoint) - after date and place.
    • The lead, or first sentence, should grab the reader and say concisely what is happening. The next 1-2 sentences then expand upon the lead
    • A first paragraph (two to three sentences) must actually sum up the press release and the further content must elaborate it. In a fast-paced world, neither journalists nor other readers would read the entire press release if the start of the article didn't generate interest.
    • Deal with actual facts - events, products, services, people, targets, goals, plans, projects. Try to provide maximum use of concrete facts. A simple method for writing an effective press release is to make a list of following 5Ws and the H:
    •  
  4. Communicate the 5 Ws and the H. Who, what, when, where, why, and how. Then consider the points below if pertinent.
      • What is the actual news?
      • Why this is news?
      • The people, products, items, dates and other things related with the news.
      • The purpose behind the news.
      • Your company - the source of this news.
    • Now from the points gathered, try to construct paragraphs and assemble them sequentially: The headline > the summary or introduction of the news > event or achievements > product > people > again the concluding summary > the company.
    • The length of a press release should be no more than one page.
    • The more newsworthy you make the press release copy, the better the chances of it being selected by a journalist or reporting. Find out what "newsworthy" means to a given market and use it to hook the editor or reporter.
    •  
  5. Include information about the company. When a journalist picks up your press release for a story, he/she would logically have to mention the company in the news article. Journalists can then get the company information from this section.
    • The title for this section should be - About XYZ_COMPANY
    • After the title, use a paragraph or two to describe your company with 5/6 lines each. The text must describe your company, its core business and the business policy. Many businesses already have professionally written brochures, presentations, business plans, etc. - that introductory text can be put here.
    • At the end of this section, point to your website. The link should be the exact and complete URL without any embedding so that, even if this page is printed, the link will be printed as it is. For example: http://www.your_company_website.com. Companies which maintain a separate media page on their websites must point to that URL here. A media page typically has contact information and press kits.
  6. Tie it together. Provide some extra information links that support your press release.
  7. Add contact information. If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it.
    • If you are comfortable with the idea of letting your key people being directly contacted by media, you can provide their contact details on the press release page itself. For example, in case of some innovation, you can provide the contact information of your engineering or research team for the media.
    • Otherwise, you must provide the details of your media/PR department in the "Contact" section. If you do not have dedicated team for this function, you must appoint somebody who will act as a link between the media and your people.
    • The contact details must be limited and specific only to the current press release. The contact details must include:
      • The Company's Official Name
      • Media Department's official Name and Contact Person
      • Office Address
      • Telephone and fax Numbers with proper country/city codes and extension numbers
      • Mobile Phone Number (optional)
      • E-mail Addresses
      • Web site Address
  8. Signal the end of the press release with three # symbols, centered directly underneath the last line of the release. This is a journalistic standard.
  9. Continue to read the "Dos and Dont's of press release writing" to avoid common mistakes.

 

Tips

  • Include the company name in the headline, any subhead, and in the body of the first paragraph for better visibility via search engines and for news professionals and other readers.
  • Research actual press releases on the web to get the feel of the tone, the language, the structure and the format of a press release.
  • The timing of the press release is very important. It must be relevant and recent news, not too old and not too distant.
  • Avoid jargon or specialized technical terms. If accuracy requires the use of an industry-specific term, define it.

 

Warnings

  • Always remember that editors are overworked and understaffed. If you can make life easier for them, you're more likely to get coverage. If you write a press release that's close to the way the editor will actually publish it, it may see publication with minimal editing. But if you fill it with fluffy advertising copy, don't use proper AP style, etc., the editor must severely edit your piece to use it. That means he or she is more likely to just move on to the next press release--and there are plenty of them.
  • Avoid the temptation to clutter your lead with a glowing generalization about your company ("XYZ Corp, a global leader in the manufacture of high-end widgets for the royalty of Europe, today announced...") Many releases are written this way, despite the fact that editors delete this kind of fluff. Everybody says they're the leader. Don't waste the editor's time. The place to put a description is in the company information section of the release. But keep it accurate and factual.
  • When e-mailing a press release, do not make the subject line of your e-mail "press release." You will only blend into the crowd. Get the editor's attention by making the subject line your "grabber" headline, e.g. "Brand Co. wins $30 billion government contract."

 

Article adopted from wikiHow, a wiki how-to manual. All content on wikiHow can be shared under a Creative Commons license.

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Some times clicking on main link for submitting free press release may result in "access denied" page. You may get this error if proxy server used by your organisation or ISP is not latest. To solve this problem follow these steps exactly.

1. Logout from this website PressReleasePoint.com.

2. Wait for 5 to 10 minutes.

3. Login with userid, password and remember me check box enabled. Do not forget to select the remember me check box.

4. Click this link to submit free press release immediately after login.
http://www.pressreleasepoint.com/submit-press-release-0

5. Fill and submit the form.

If the problem still persists try above steps once again after 30 minutes. Following above steps in exact sequence is very important. For any further help please contact us

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Open the press release submission form. Fill the text box meant for press release title and body. Move the cursor to a place in press release body text where you want to insert the image. Then click on one of the labels "image" or "link" below the text box for entering press release body. You can upload a new image or insert a link to an existing image. Use css float attribute to appropriately position your image to left, right or center of your press release. Continue and submit your press release to see your image. Some knowledge of HTML 'img" tag will help you with proper image positioning.

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First you must login to this site with the same userid / password used for posting your press release. Navigate to your press release page as author. You will see a edit link in a tab on top left corner of your press release just below the title. Click on the edit link and press the delete button at the bottom of your page. Your press release will be immediately removed permanently from our site .

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First you must login to this site with the same userid / password used for posting your press release. Navigate to your press release page as author. You will see a edit link in a tab on top left corner of your press release near the title. Click on the edit link, make necessary changes to your press release and press the submit button.

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Yes, we accept HTML anchor links in the press release body. There is no fee for inserting links. Links are not allowed in title and summary. Do not insert more than four links in your press release. Apart from four links in press release body, you can also have one to three links in the "Contact Us" section.

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PressReleasePoint.com accepts nothing but press release. So do not try to post spammy content. A press release must confirm to standard guidelines for writing a press release. It can not be a sales letter, explicit product promotion or advertisement. We reject press release that provoke violence, encourage illegal activity or are of an adult nature. Strictly follow the instructions above the form for submitting press release to this site. Read the standard guidelines for writing a press release and review your press release twice before submitting your press release.

You can also read the articles and tips given here for writing very good press release. http://www.pressreleasepoint.com/pr-articles.

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Click this link http://www.pressreleasepoint.com/submit-press-release to open the form for submitting press release. Fill the title field and enter the summary, message and about us section in the body section of the form. Enter the contact name, company name, address, email, phone number and website in the contact section or body section of the form. Click to expand the categories link and select business/industry, type and region for your press release. Enter some key words in the tags section. Multiple keywords must be separated by comma (,). Hit the submit button to publish your press release. Your press release will be published immediately. Moderators will review your press release to confirm it is a press release and not spam.