SAP to Expand Customer-Centric Regional Events and Visibility in 2013 Instead of Holding SAPPHIRE NOW from Madrid in 2013

February 15, 2013 SAP - Corporate SAP NEWSBYTE - SAP AG (NYSE: SAP) today announced a renewed focus on dedicated customer-centric events for its event strategy in 2013, including stronger customized and enhanced local event experiences for its customers and partners in Europe, Middle East and Africa. Moving forward, the company will expand existing SAP Forum events and schedule additional SAP Forums in key markets, customizing programs and content to the highly diverse needs of local and regional customers and partners. As a model with proven reach and impact, a regionally focused events strategy will be more relevant and easier to participate in for SAP customers, more geographically relevant for SAP partners and more supportive of individual SAP market units.

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