Federal Trade Commission Assistant Director to Speak at KC’s Understanding the FTC's Updated Guides for Digital Advertising LIVE Webcast
New York City,New York, United States, January 22, 2014 - (PressReleasePoint) - Richard Cleland, Assistant Director, Division of Advertising Practices, Federal Trade The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Richard Cleland, Assistant Director, Division of Advertising Practices, Federal Trade Commission will speak at the Knowledge Congress’ webcast entitled: “Understanding the FTC's Updated Guides for Digital Advertising LIVE Webcast” This event is scheduled for Tuesday, February 25, 2014 12:00 pm - 2:00 pm (ET)
The issuance of “.com Disclosures: How to Make Effective Disclosures in Digital Advertising" ("Dot Com Disclosures") by the Federal Trade Commission ("FTC"), signifies potentially stepped up efforts to address consumer protection concerns with respect to digital advertising. The FTC Act requires that certain disclosures be made clearly and conspicuously. But how do you make a clear and conspicuous disclosure is not always clear, especially on new digital platforms. The Dot Com Disclosures guidance take into account the expanding use of smart phones with small screens and the rise of social media marketing. Additionally, the guidance addresses compliance with FTC advertising disclosure requirements when conducting business through the latest generation internet technology like mobile apps, mobile websites, and social media. Understanding this guidance is essential to effective risk management.
In light of this, companies, marketing executives and compliance officers in the digital advertising industry and related segments must have a complete understanding of the proposed guidance. The Knowledge Group has assembled a panel of key thought leaders and practitioners to help participants get updates about the latest issues and best practices. Attendees will get the chance to join the live interaction with the speakers during the Q&A session.
About Richard Cleland
Mr. Cleland joined the Federal Trade Commission's Division of Advertising Practices in 1991. In 1996, Mr. Cleland was appointed Assistant to the Director of the Bureau of Consumer Protection and, in 1998, he was appointed Assistant Director of the Division of Service Industry Practices. He currently serves as Assistant Director of the Division of Advertising Practices. His primary area of expertise is the advertising and marketing of health-related products and services. He also supervises many of the Commission's health fraud and weight-loss product and service law enforcement initiatives. Mr. Cleland supervised the FTC's review of the Endorsement and Testimonial Guides. He recently supervised the revision of the FTC's guidance on making effective disclosures on the Internet and other digital platforms (.com Disclosures). Prior to joining the Federal Trade Commission, Mr. Cleland served as Special Assistant Attorney General and Director of the Division of Consumer Protection in the Iowa Attorney Generals Office.
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