F/G New Media and Blog Consulting Firm Launches

Chicago (PressReleasePoint)- Fletcher/Giglio New Media Consultants announced the formation of a new, Chicago-based blog consulting and design firm. The group launched a Web site and blog, both of which can be found at http://www.fletchergiglio.com.

F/G New Media Consultants will offer a suite of services to help companies attract and retain new visitors online. Dan Fletcher, founder and managing partner of F/G New Media Consultants, said his firm will aggressively target small businesses and publications in particular.

“There are a whole slew of businesses out there that don’t really understand the Web or underestimate the importance of a strong Web strategy in bringing in new customers,” Fletcher said. “Having an online presence is not enough -- unless you’re actively targeting new markets and promoting yourself online, you will fall behind.”

Fletcher said small businesses in particular stand to gain a lot from employing a complete Web strategy.

“The advantage of the Internet’s tremendous growth is there is significant traffic available in even the smallest niche,” Fletcher said. “You don’t need to dominate the huge keywords to find business online. With the right niche, and the right site, you can grow your Web audience tremendously.

According to BusinessWeek, the total amount of advertising online stands poised to reach $55 billion by 2010, double the total right now. Tom Giglio, co-founder and managing partner of F/G New Media Consultants said small publications will be the beneficiaries of a lot of this growth.

“Web advertising will mature in the next few years, and this is going to change everything,” Giglio said. “The web’s a giant democracy – it isn’t just Old Media that’s going to get a piece of the pie. New Media outlets like blogs and small publications stand to gain a lot, too.”

Despite this growth, Giglio said research found more than 90 percent of blogs launched will never have more than 10 regular readers.
“Quality content falls through the cracks a lot of the time,” Giglio said. “You need to find a niche, and you need to promote yourself.”
F/G New Media Consultants has a blog that will be updated regularly with the latest industry trends and news. To see the firm’s services, go to http://www.fletchergiglio.com.

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