Fireback Digital appoints General Manager

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Australia’s leader in digital experiential marketing and short-play digital video production, Fireback Digital, has announced the appointment of Shaun Symm as General Manager.

Symm joins Fireback Digital from South Africa where he founded and headed up BrandNew Advertising. Bringing over 10 years of international experience, Symm will be responsible for managing and developing Fireback Digital’s marketing strategy, overseeing general agency management, and will act as the facilitator for driving all future business.

Symm said, “Our product offering is so dynamic that it’s hard to not get excited. My background lies in direct response advertising so it’s great to be producing experiential solutions like holograms, interactive projections, 4D experiences, augmented reality and directional sound that really cut through and get people talking.”

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About Fireback Digital:

Fireback Digital is Australia’s leader in digital experiential marketing, creating digital video content for emerging technology and screens of the future.

From interactive projections, holograms and 4D experiences through to short-play digital video production for web, mobile, events and out-of-home digital media, Fireback creates digital content that engages the consumer creating a fully interactive experience.

Fireback Digital is a subsidiary of Prime Media Group. More information can be found at www.firebackdigital.com