First TV Campaign Boosts Jack Gold Casino

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Advertising raises brand awareness as customer wins gold bar

Montreal, Quebec. 12th December, 2013 – Locus Gaming, a UK-based online casino operator, has reported a significant uplift in traffic for its mobile-focused Jack Gold Casino brand following the launch of an ambitious television advertising campaign.

The first phase of Jack Gold commercials was launched at the end of October on a range of terrestrial and digital channels.

The campaign, which was initially aired on ITV, Channel 5 and Sky Television, culminated in one new player winning a solid gold bar in a prize draw that coincided with the gold rush-themed advert. During the time of airing visits to the site more than doubled, with the number of active real money players increasing by 75 per cent.

Ed Andrewes, CEO of Locus Gaming, said the resulting figures were encouraging at a time when the volume, frequency and exposure of gambling adverts on UK television is under rigorous review.

“We didn’t take the decision to do above-the-line advertising lightly as there is considerable expense associated with it. We were also aware of concerns over saturation coverage,” said Andrewes. “But we are pleased with the increased awareness, including a boost in the credibility of the site among new and existing customers and tangible commercial returns.”

The adverts sought to establish a heritage for the brand by taking viewers back in time to the early days of the California Gold Rush. They are then returned to the cutting edge technology of the current day where the thrill of playing Jack Gold’s pioneering table and slots games awaits.

The randomly drawn winner of the gold bar was David D, from Marlow, Bucks, who deposited and played on the site after watching the commercial. “I saw the advert and that gave me the confidence to play with Jack Gold – the site is superb,” said David D. “I couldn’t believe it when I won the gold bar. It is surprisingly heavy – I am going to hold on to it and brag about it for years to come!”

Jack Gold Casino is now optimised for a greater number of Android devices and the new breed of mobile and tablet handsets in local and emerging markets. The changes follow research into preferred operating systems and handsets in territories such as Australia and South Africa.

Created to deliver a premier user experience on both mouse-led and touch screen devices, Jack Gold won the award for Best Mobile Site at the inaugural Mobile Gaming and Gambling Awards.

Through a partnership with affiliate software provider, Income Access, Jack Gold Casino provides affiliate programme members with unique creative, comprehensive customer service and tracking and commission calculations. Recent changes will help those affiliates whose traffic is not segmented according to individual devices.

Click here to sign up for the Locus Affiliates programme.


For more information on this release or to arrange an interview with Ed Andrewes please contact Robin Hutchison at Square in the Air on 0203 586 8272 or 07968 124 132, or High Resolution images of the new TV advert are available on request.

Jack Gold Casino is operated by Locus Gaming Isle of Man Limited, a pioneering online casino offering gaming entertainment across tablet, mobile, and desktop platforms. Locus Gaming was established by Ed Andrewes and Mick d’Ancona, two former directors of Ladbrokes. The company has an Isle of Man gaming license.  Based in the UK, Jack Gold was developed in the spirit of tablet and mobile computing.

With a focus on simple, intuitive, and fun to play games, the company is passionate about offering customers the best possible experience at an online casino, with a diverse array of gaming products and client-focused customer service.

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