Focus Groups Go Online to Measure the Appeal of Web Sites

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The July 6th, 2000 New York Times article "Focus Groups Go Online to Measure the Appeal of Web Sites " in the "Circuits" section taps into Dynamic Logic's expertise in market research:

"...But some critics of online focus groups say that a lot of the nuances are lost when discussions move onto the Internet. Nick Nyhan, the chairman and chief executive of Dynamic Logic in New York, said that his company did market research for online companies but did not conduct focus groups on the Web.

'One of the most valuable parts of a focus group is to see someone's eyes roll in response to a question, to see the tension rise in a room, to get as close as possible and to get it all on videotape," Mr. Nyhan said. "You lose all nonverbal communication online.'..."

http://www.dynamiclogic.com/na/pressroom/coverage/?id=80