Food City, Smithfield, and NASCAR Legend, Richard Petty, Continue the Mission Supporting Paralyzed Veterans of America

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  August 21, 2014

Media contact:                   
Lani Poblete 202-416-7667  

In-Store Donation Campaign Benefitting Paralyzed Veterans Begins August 30 

WASHINGTON, DC – Celebrating four years of partnership, Food City and seven-time NASCAR Champion and NASCAR Hall of Fame Inductee, Richard Petty, will continue the mission to raise critical funds for Paralyzed Veterans of America’s Mission: ABLE campaign, which ensures veterans get the health care, benefits and jobs they’ve earned. Smithfield, sponsor of the famed No. 43 Smithfield Ford, will also join the fundraising efforts with special offers for customers during the Food City campaign this fall.

Teaming up with Food City and Smithfield for the Mission: ABLE campaign is a natural fit for me, the Petty Family Foundation and what we believe in at Richard Petty Motorsports,” said longtime supporter, Richard Petty. “It’s our responsibility to give back and make a difference. And, that’s what we’re able to do through this campaign.” 

Through this collaboration, Food City and loyal Food City customers have helped raised over $350,000 to benefit severely injured veterans and their families in the local community and nationwide.    

“We’re grateful for Food City and their customers for answering the call,” said Al Kovach, national president of Paralyzed Veterans. “It’s because of their generosity over the years that we’re able to continue the important work we do to ensure our veterans live productive and healthy lives in this community and across this great nation.”

The campaign, which will be featured throughout the company’s retail supermarket chain, begins August 30, 2014, and continues through October 11, 2014. Specially marked $1, $3, and $5 donation slips will be available at the checkouts.  Customers wishing to make a contribution simply need to select the desired dollar amount and it will be conveniently added to their order total. One hundred percent of the donations collected will benefit Paralyzed Veterans of America.

“It’s a pleasure to work with such an icon of NASCAR, to see how he gives back to our Country and our communities, while giving our loyal customers an opportunity to support our great military men and women,” says Steven C. Smith, Food City president and chief executive officer.

In addition, Smithfield will be offering special coupons for customers making a donation at checkout.

“Smithfield is proud to partner with Food City and Richard Petty to benefit Paralyzed Veterans of America and military members who have made such significant sacrifices for our country and freedom,” said Dennis Pittman, Director of Corporate Communications and Public Affairs for Smithfield. “So many racing fans are loyal customers of Smithfield and shop at Food City, and the racing community is traditionally incredibly supportive of our military, so it makes sense to come together to benefit such an important cause.” 

Paralyzed Veterans of America is a congressionally chartered, nonprofit veterans service organization founded in 1946. Paralyzed Veterans advocates for quality health care, research and education addressing spinal cord injury and dysfunction, benefits available as a result of our members’ military service, and civil rights and opportunities that maximize the independence of our members. Paralyzed Veterans also provides sports and recreation programs for veterans with disabilities.


About Paralyzed Veterans of America

Paralyzed Veterans of America was founded by a group of seriously injured American heroes from the “Greatest Generation” of World War II. They created a nonprofit organization to meet the challenges that they faced back in the 1940s—from a medical community not ready to treat them to an inaccessible world. For more than 68 years, Paralyzed Veterans’ national office and its 34 chapters across the nation have been making America a better place for all veterans and people with disabilities. (

About Food City
Headquartered in Abingdon, Virginia, K-VA-T Food Stores, Inc. currently operates 106 retail food outlets in the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee.  

About Smithfield
A leading provider of high-quality pork products, Smithfield was founded in 1936 in Smithfield, Virginia, establishing the town as the "Ham Capital of the World." From hand-trimmed bacon to slow-smoked holiday hams, Smithfield brings artistry, authenticity and a commitment to heritage, flavor, and handcrafted excellence to everything it produces.  With a vast product portfolio including smoked meats, hams, bacon, sausage, and fresh pork cuts, the company services retail, foodservice, and deli channels across the Unites States and 30 countries abroad. All of Smithfield's products meet the highest quality and safety standards in the industry. The company is a brand of Smithfield-Farmland, a subsidiary of Smithfield Foods. To learn more about how Flavor Hails from Smithfield, please visit and . 

About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, Gwaltney®, John Morrell®, Kretschmar®, Curly's®, Carando®, Margherita®, and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit and  

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