The Foods That Make Billions a new BBC Open University co-production

Printer-friendly versionPrinter-friendly version

A new BBC TWO series explores how big businesses feed us. With unprecedented access to the world’s largest food companies including Kelloggs, Nestlé, CocaCola PepsiCo and Danone, this is the inside story of how the explosive growth of the industry and how over the last sixty years we have emerged from a time of scarcity and entered an age of convenience, choice and plenty.

The Foods that Make Billions is a three part series explains how the food business has taken three cheap commodities in cereals, water and yoghurt and transformed them into everyday necessities and highly profitable brands. Sixty years ago bottled water, breakfast cereals and yoghurt pots were practically unheard of in Britain, now it seems we can’t live without them. Along the way, this transformation in what we eat has created multi-billion pound industries from nothing.

Produced by the Money Programme team in partnership with The Open University the series looks in detail at what really lies behind creating world beating brands, told by the people on the inside of the industry. The series reveals what goes into selling us some of our best known brands in the water, dairy and cereal aisles of the Supermarket.

At the heart of each episode are the compelling stories of brands that have become part of our everyday lives over the decades from Corn Flakes to Alpen, Evian to Perrier, Ski Yoghurt to Yakult and Actimel.

Episode One: Liquid Gold. 21.00 BBC TWO Tuesday 23rd November
How the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just forty years.

Episode Two: The Age of Plenty. 21.00 BBC TWO Tuesday 30th November
How business has turned grain into the biggest success story of the modern food industry. Inside the cereal box is the most sophisticated confection of invention, processing and advertising that modern business has seen.

Episode Three: Pots of Gold. 21.00 BBC TWO Tuesday 7th December
How yoghurt has been transformed from an unknown hippy food into a super food in forty years. Along the way, yoghurt has driven a health revolution in the modern food business.

Access: The series has secured access to leading global food companies including; Kelloggs, Jordans, PepsiCo; Quaker Oats, Gatorade, Nestle; Perrier, Pure Life, Danone; Evian, Volvic, CocaCola Yakult, Highland Spring.

- end -

Editor’s Notes
The Foods That Make Billions is made in partnership with The Open University this is a production from the BBC Money Programme team. Series Producer: Hamo Forsyth, Executive Producer: Dominic Crossley-Holland. BBC Multiplatform Commissioning Executive is Emma De’Ath. The Broadcast Learning Executive for The Open University is Anne Stevens

The Open University Academic Consultants are Dr Leslie Budd and Dr Fiona Ellis-Chadwick

The Open University and BBC have been in partnership for more than 40 years, providing educational programming to a mass audience. In recent times this partnership has evolved from late night programming for delivering courses to peak time programmes with a broad appeal to encourage wider participation in learning.

Open University related courses:
-B122 An introduction to retail management and marketing

-Award G22 Foundation degree in retail management (the course devotes a large section of the course to marketing)

-B324 Marketing and society (Level 3)

-B825 Marketing in a complex world (Postgraduate Course)

-BU130 Work and learning: developing effective performance at work

-B120 An introduction to business studies

- U116 Environment journeys through a changing word

News Source : The Foods That Make Billions a new BBC Open University co-production
Copy this html code to your website/blog to embed this press release.


Post new comment

6 + 7 =

To prevent automated spam submissions leave this field empty.