CENTER VALLEY, Pa. – Penn State Lehigh Valley has announced four April events in its spring 2014 Faculty Lecture Series. This series brings distinguished faculty speakers from other campuses and universities to share their research with the campus and community. The lectures are free and open to the public.
April 1 at 12:15 p.m. (room 135) - Bottom of the Pyramid Consumers and Store Loyalty
Shruti Gupta, associate professor of marketing, Penn State Abington
Gupta explains the nature of widespread unethical retail practices prevalent amongst the neighborhood retail stores that serve the bottom of the pyramid (BoP) consumer in India, types of patronage behaviors, and the reasons why these consumers continue to support these stores. The data for this paper comes from a qualitative study conducted with urban poor consumers in India.
April 3 at 12:15 p.m. (room 302) - What’s in a Label?: The Categorization of Arabs, Muslims, Middle Easterners, and South Asians in Post-9/11 America
Mehdi Bozorgmehr, professor of sociology, City College and Graduate Center, City University of New York (CUNY)
Through a case study of newly emerging ethnic minorities (Middle Eastern and South Asian Americans in the post-9/11 era), this presentation reexamines existing theories of panethnicity at a time when the state plays a narrowly targeted punitive role. Using an innovative methodology, it documents the way in which the ethnic "Arab" and religious "Muslim" labels have been reinforced at the expense of panethnic labels like "Middle Eastern" and "South Asian." Accordingly, it develops an alternative model of group formation which prioritizes historical context and the role of the state.
April 16 at 1 p.m. (room 302) - Powerful Words, Social Change: What Writing Can Do
Cheryl Glenn, Liberal Arts research professor of English and Women’s Studies, Penn State University
Glenn will speak to the power of words–by the marginalized–to initiate social change. Her goal is for young people to realize the importance of developing voices that promote their values and hopes.
April 21 at 1 p.m. (room 302) – A New "Family Home Evening" or No Evenings with Family?: Religion, Identity, and Social Change Among LGBT Mormons and their Parents
Lauren J. Joseph, assistant professor of sociology, Penn State Schuylkill
Joseph will present preliminary findings from her research with lesbian, gay, bisexual, and transgender (LGBT) Mormons and ex-Mormons as well as Mormon parents of LGBT individuals. Joseph will discuss the personal experiences of LGBT individuals who have chosen to remain active in the Mormon Church as well as those who have left the Church. She will show evidence of social change around the issue of homosexuality within the Mormon community, and highlight the way that recent activism by Mormon parents on behalf of their LGBT kids and by Mormon allies has been launched through the framework of "family"—an especially central institution within the Mormon religious tradition.
The Faculty Lecture Series is supported by the student activity fee in cooperation with Alumni and Corporate Relations, Teaching International, and the Penn State Lehigh Valley Undergraduate Research Symposium.