Free Bottled Water and An Ingenious Marketing Concept

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A company in Melbourne is offering a revolutionary product, hoping to turn a basic commodity back into something that it should have been all along—a free resource.


Tuncurry, NSW, Australia., April 22, 2014 - (PressReleasePoint) - A budding marketing company in Melbourne, Australia called "Free is Better" has just started distributing their product to the public. What they are offering is "free" bottled water. So, how do they make profits exactly? By selling advertising space on their bottled water labels. Through this, the company is able to offset the cost of packaging and distributing their bottled water. So, their main product is actually advertising space, and their medium is the water bottle.

This concept is not actually something new, only a reinvention of some sort. A similar concept to the whole vision of “Free is Better” is the packets of pocket tissues in Japan. Marketing director Hwi So mentioned that in Japan, they have packets of pocket tissues, which come with advertising on them, and they’re handed out for free around train stations. Because of that, people in the country can’t actually buy pocket tissues anywhere.

In their website, the company encourages local businesses to be their partners, which they call "stockists". In return, they promise to find advertisers, print the labels and deliver the bottles to shops for free. Moreover, much like other business promotional products, they are hoping to spread the word about their water bottles through active marketing strategies, such as getting the public to spread the word for them. For advertisers, the company persuades them by saying that they will become partners of a social movement that challenges the norm, works towards a progressive future and communicates directly with a generation of forward thinkers.

So, how did it all start? The Melbourne company stated on their website that their concept was born from the realisation that water is a basic necessity and so should be free. However, most consumers today take the cost of bottled water for granted due to the product's convenience. So, despite the rising cost, the bottled water industry is still growing at an exponential rate and has been raking in millions of profits the past few years.

Aside from their bottled water being free, another issue that the revolutionary company is addressing are the environmental concerns that has been plaguing the whole bottled water industry, especially the growing rubbish pile the plastic bottles make. What is the company's solution to this? On their website, they declare that their bottles are made from oxo-biodegradable material, which means that they have been engineered to break down and degrade 100 times faster than ordinary water bottles. On top of that, they are also free of the harmful chemical called BPA or bisphenol-A, which makes them better not only for the environment but also for public health.

Dubbing itself as a social movement, “Free is Better” started distribution of their products in late 2013. So, told Marketing Magazine, "Our vision is to ultimately change the bottled water industry.” For now, the company is distributing their free bottled water in local areas, which they have a map for on their site. However, the company is hoping to be able to also distribute them internationally soon.


About DynamicGift.com.au
DynamicGift.com.au is a company that manufactures and sells promotional products and customisable items to businesses and organisations around the globe. The company was founded in 1998 and has its own product design studio and manufacturing facility.


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