Friendster Selected by AlwaysOn Media as Top 100Private Company Award Winner

Friendster's picture

Recognized for leadership in emerging technology

SAN FRANCISCO, January 17, 2007- Friendster, the pioneer of social networking, today announced that it hasbeen chosen by AlwaysOn Media as one of the AO Media 100 Top Private Companies. AO Media 100 is a powerlist of the top private digital media companies. Friendster was handpicked by the AO Media editorial teambased on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor valuecreation.

Friendster and the AO Media 100 will be honored at the AO Media executive summit January 29-31, 2007 atThe Mandarin Oriental Hotel in New York City. The summit will focus on the forces that are disrupting userbehavior and creating new opportunities in marketing, branding, advertising, and public relations. The eventwill also showcase top innovative private companies that are changing the way media is created, distributedand consumed.

"The AO Media 100 are creating new revenue opportunities in the more than $16.4 billion online advertisingmarket by disrupting traditional media and advertising models," said Tony Perkins, founder and editor in chiefof AlwaysOn. "They are innovating by applying game-changing technology to key sectors including usergeneratedcontent, technology-enablers, mobile marketing, community platforms, Web analytics, and onlineadvertising services."

The AO Media 100 was selected from over 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

Friendster is now a top 30 global web property and is a leader in the social networking space. The company is highly focused on serving young adults looking to stay connected to the people and things most important to them. Friendster recently improved its site performance and scalability, brought on a new executive team, and has received two key patents that cover very broad social networking applications.

A full list of all the AO Media 100 companies can be found on the AlwaysOn Web site at

"We're pleased to receive this award and recognition from AlwaysOn Media. It further demonstrates Friendster's commitment to delivering a great product and continuing to innovate in the social networking and media space," said David L. Jones, VP of Marketing of Friendster.

About AO Media 2007: January 29-31 @ The Mandarin Oriental Hotel, NYC
AlwaysOn Media is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the global advertising and media establishment. This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. At AlwaysOn Media, our editors will also honor the AO Media 100 Top Private Companies. Fifty of the top CEOs from the AO Media 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."

About Friendster
With more than 36 million members worldwide, Friendster is a leading social network.Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them. Friendster's trusted network, which emphasizesgenuine, real-worldfriendships, is popular among people of all ages, but is particularly popular among young adults. Headquartered in San Francisco, California, Friendster is backed by Kleiner Perkins Caufield & Byers, Benchmark Capital, DAG Ventures and individual investors. For more information on Friendster, please

About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a globalblog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a socialnetwork where members can connect and engage. ALWAYSON is also revolutionizing the media business byapplying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD,ALWAYSON MEDIA and GOINGGREEN) and quarterly print "blogozine" by empowering its members to post andshare their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the freemarket,merit-driven approach to reporting and event programming. No other media brand has dared tocreate such open interaction with its readers and event participants.

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Media Contacts

For Friendster:
Jeff Roberto

For AO Media:
Renee Edelman

Leslie Nakajima

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