Fully 'clickable' business TV not far off, according to business experts

Emerging technology which combines TV with the 'clickability' of the internet points to an exciting future for online TV, according to a leading online business TV network.  

England, UK, November 26, 2008 (PressRelaesePoint) -- Recent research on an innovative new piece of technology suggests the hybridisation of TV and internet is not far off. A TV-to-Internet click through interactivity platform developed by Backchannelmedia was tested recently to measure how comfortable users were with the technology.

The technology lets TV viewers interact with 'clickable moments' which appear onscreen during both commercials and programming. For example, they can forward stories of interest to an online platform, such as their email or mobile phone, to follow up later. The technology allows brands to target the 'clickable moments' offered to viewers in a particular area, for example with local store details.  

More than half the users who trialed the technology said they were 'likely' to adopt it, with a third saying they were 'highly likely' to adopt it.

According to a specialist producer of online business TV content, these results of the trial of technology are extremely encouraging. Mark Sinclair, Features Editor with online business TV network
yourBusinessChannel, sees the Blackchannelmedia service as the logical extension of online video.

"We've seen demand for our online business TV shows grow and grow," says Sinclair. "The key attraction for our viewers is being able access expert business advice where and when they need it. This is easily achieved with online business TV, as opposed to transitional broadcast TV. Screening our business TV shows online also means that we can make more shows with a wider range of business experts, than if we were tied to traditional broadcasting."

As far as Sinclair is concerned, any technology which combines TV and internet functionality can only accelerate the trend towards online business TV, and all the advantages that it brings. "The potential of Blackmediachannel's technology is incredibly exciting, for both marketing and for delivering targeted expert business advice online."
 

Further links/information:

*   View this and other business TV shows featuring business experts.  http://www.yourbusinesschannel.com

*   News about the latest expert business advice and upcoming business TV   shows. http://www.yourbusinesschannel.com/blog.aspx  

*  Business television on your website or blog. http://www.yourbusinesschannel.com/partner.aspx