G Mark a Must For Toys And Games Sold in The UAE

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With the Middle East market for toys and games becoming increasingly mature and better regulated, manufacturers and suppliers of children’s products increasingly have to make the necessary changes in order to meet stringent .

Dubai, Dubai, United Arab Emirates., January 28, 2012 - (PressReleasePoint) -
Conformity to health and safety standards to be enforced in GCC countries
 
With the Middle East market for toys and games becoming increasingly mature and better regulated, manufacturers and suppliers of children’s products increasingly have to make the necessary changes in order to meet stringent safety standards set by local authorities. Already a key market for toys and games manufacturers worldwide, thanks to its high spending power and youthful population with 30% of GCC under 15 years old, the changing market conditions have led to a fresh surge in interest from international players keen to continue to play a role in the region.Due to a growing awareness of the dangers posed by the unregulated import of sub-standard toys and games made out of cheap and potentially hazardous material, the countries of the GCC have now implemented a safety standard set by the GCC Standards Organisation (GSO). All children’s lifestyle products, toys and games that are produced or imported and sold in the UAE now have to conform to the stringent requirements laid down by the GSO and bear the Gulf Conformity Mark, or G mark.
 
Eng. Mohamed Saleh Badri, Acting Director General of ESMA, said: “Our presence at Playworld Middle East will give manufacturers, importers and suppliers of children’s products a platform where they can clarify any queries they may have in relation to the standards. It is also an ideal platform for us to reach out to those wanting to enter the market and inform them of these standards that are in place as well as monitor the toys which are available in Dubai.” He added: “Most of the toys in the GCC are routed from the UAE and so controlling and monitoring the quality of these products will create a positive spill over effect to other countries.” According to Mr. Ahmed Pauwels, Chief Executive Officer, Epoc Messe Frankfurt, organiser of Playworld Middle East: “The implementation of GSO standards is a welcome move and will ensure that the market is kept free of cheap knockoffs and products made of unregulated and hazardous material. The G mark will serve as a guide to buyers that the products they buy are safe for their children, something that is always of prime importance to parents the world over.” Playworld Middle East 2012, which runs from March 6th to 8th at the Dubai International Convention and Exhibition Centre is the industry’s premier networking event, which attracts all those who matter in the children’s toys, games and lifestyle industry. Present at the event will be worldwide manufacturers and their innovations as well as regional distributors of renowned brands of toys, hobbies, baby products, sports equipment, children's furniture and much more.
 
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