Galatta Media has entered the world of In Film Branding. Galatta Media will be the bridge that will bring movies and brands together.
Chennai, Tamil Nadu, India., July 25, 2014 - (PressReleasePoint) -
Galatta Media has entered the world of In Film Branding. Galatta Media will be the bridge that will bring movies and brands together. With over a decade of experience of working with South Indian Cinema, Galatta will use its close association with the movie fraternity to liaison with corporate brands so as to provide them a platform to align with South movies and celebrities to showcase their brands and products in a better way.
In Film Branding is an interesting and exciting advertising avenue through which the corporate brands use cinema to showcase themselves. This brand of advertising has been widely used in Hollywood and Bollywood cinema. South Cinema is also quickly catching up to this concept. This type of branding allows corporate to tie up with stars to promote their product. Another advantage is that the consumers are forced to pay attention to the product. They cannot skip the advertisement, as it may be the case with any other medium. And in today’s scenario, movies move from the theatre to the television within a few months of release. This makes in film branding a very viable alternative.
Galatta Media is the media initiative of Dot Com Infoway of which the main entities are Galatta.com- a movie portal that is engaged in the legal aggregation and distribution of movie related content online, Galatta Cinema (a movie magazine), Galatta Events (an event management initiative) and G Studios (a production initiative).
Press Contact: Venkatesh C.R. New No: 6 (Old No.31), H Block,5th Street, Annanagar East,Chennai-600102, India
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