Gartner Rates PROS as “Strong Positive” in New MarketScope for Price Optimization and Management Software for B2B: 2013

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Reflects PROS Commitment to Innovation, Customer Success

December 10, 2013

HOUSTON, Dec. 10, 2013 – PROS® (NYSE: PRO), a big data software company, today announced that a new Gartner MarketScope rates the company a “strong positive,” the firm’s highest-possible ranking. The report, titled “MarketScope for Price Optimization and Management: 2013,” was written by Gartner Research Director Christopher Fletcher.

“The Gartner MarketScope offers valuable insights and guidance for companies evaluating price optimization, and we are honored to once again achieve a ‘strong positive’ rating,” said PROS Chief Marketing Officer Tim Girgenti. “The report reflects the voice of the market, noting that PROS reference customers gave us the highest grades overall in key buying criteria, including ease of use, ease of deployment, functionality, roadmap, vision and overall satisfaction. The results directly reflect our commitment to innovation and customer success, and our mission to help companies use their big data to outperform.” 

According to the report, “A successful price optimization and management (PO&M) implementation can increase margins by 50 basis points or more, and increase revenue by 2 percent to 4 percent. Based on this success, price optimization has shown steady growth during the past two to three years and has found its way onto the CxO’s agenda, aligning closely with executive priorities of revenue generation, customer acquisition and profit/margin improvement.

The report also notes that “Managing price optimization through internally developed spreadsheets and data base tools is no longer viable. The increasing sophistication and capacity of the analytic, data, and application tools used for PO&M are increasing the granularity of pricing, while the growing volumes of data, the ability to use advanced analytic and visualization tools to enable the parallel analysis of product and price data, market segment insight, sales and customer data, inventory and competitive data, and the integration of both internal and external data sources are enabling the ability to create and manage microsegments.”

To obtain a copy of the report, visit the PROS website.

About Gartner MarketScope
The Gartner MarketScope is copyrighted 2013 by Gartner, Inc. and is reused with permission. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps customers outperform in their markets by using big data to sell more effectively. We apply 27 years of data science experience to unlock buying patterns and preferences within transaction data to reveal which opportunities are most likely to close, which offers are most likely to sell and which prices are most likely to win. PROS offers big data solutions to optimize sales, pricing, quoting, rebates and revenue management across more than 30 industries. PROS has completed over 600 implementations of its solutions in more than 50 countries. The PROS team comprises more than 700 people around the world. To learn more, visit www.pros.com.

Forward-Looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of PROS pricing and big data software. The forward-looking statements contained in this press release are based upon PROS historical experience with pricing and big data software, and its current expectations of the benefits of pricing and big data software for organizations that implement and utilize such software. Additional information relating to the uncertainty affecting PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

News Source : Gartner Rates PROS as “Strong Positive” in New MarketScope for Price Optimization and Management Software for B2B: 2013

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