GE’s Air Pollution Control Media Extends a Cement Plant’s Bag Life from 1.5 to 4 Years, Reduces a Steel Plant’s Manufacturing Pa

KANSAS CITY, MO.—Nov. 29, 2010—GE (NYSE: GE) announced today that Preveil™ is the new name for its 99.9 percent efficiency air pollution control media. The membrane laminate can help customers in certain industries lower utility costs, extend bag life and reduce particulate emissions. For example, a cement plant saved $100,000 per year in fan electricity costs, extended bag life from 1.5 to 4 years, and a steel plant reduced particulate emissions by 95 percent. Preveil has earned ecomagination approval following research and verification of these performance benefits.

The ecomagination distinction coincides with GE’s announcement that it will change the BHA Tex™ name to Preveil.

“Customers will receive the same extraordinary filtration technology, providing some of the highest efficiency filter bag media available,” says Jeff Ladwig, product line manager for GE Energy Services. “Now there’s simply a new name, and Preveil has been approved as an ecomagination product following GE’s rigorous review process confirming the environmental and economic benefits.”

The Preveil membrane is made from PTFE resins. PTFE resin is expanded into a membrane composed of millions of microscopic pores in a three-dimensional web-like structure. The membrane has a non-stick surface that operates without a dustcake and is recognized as the best achievable control technology today for fabric filters, with better cleaning and 99.9 percent efficiency.

The ecomagination product review process confirmed the following benefits of Preveil membrane laminates:

Environmental Benefits

By incorporating GE's Preveil ePTFE membrane technology, GE's Preveil Air Pollution Control Filtration Bags capture more particulate matter across various baghouse applications and reduce emissions from particulate matter and related energy consumption compared to conventional filter bags. One steel manufacturing plant using GE's Preveil Air Pollution Control Filtration Bags reduced its annual particulate emissions by 2,500 lbs. per year, a 95 percent reduction compared to conventional filter bags.

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Operating Benefit

By incorporating GE's Preveil ePTFE Membrane Laminate technology, GE's Preveil Air PollutionControl Filtration Bags improve filtration efficiency, reduce operating costs and extend productlife compared to using conventional filter bags. One cement plant using GE's Preveil AirPollution Control Filtration Bags saved $100,000 per year in fan electricity costs and extendedits bag life from 1.5 years to 4 years, saving an additional $180,000 per year in replacementcosts.

To learn more about Preveil, please visitwww.ge-energy.com/filtration.

About GE ecomagination portfolio

The ecomagination product review process provides a third-party verification of claims, quantifyingoperating and environmental performance benefits that accrue to GE’s customers by usingecomagination products relative to baselines such as competitors' best products, the installed base ofproducts and regulatory standards. These ecomagination claims can be found in GE's printedmaterials and advertisements and on the Web atwww.ecomagination.com/technologies/eptfe/.Ecomagination products are re-approved regularly to help ensure that claims remain accurate. In2009, GE’s annual investment in ecomagination research and development reached $1.5 billion, itsecomagination revenues grew six percent to $18 billion, its greenhouse gas emissions had dropped byan absolute 22 percent in five years, its energy intensity had improved 34 percent in five years and itswater consumption had dropped 30 percent in three years.

About GE

GE is a diversified global infrastructure, finance and media company that's built to meet essentialworld needs. From energy, water, transportation and health to access to money and information, GEserves customers in more than 100 countries and employs more than 300,000 people worldwide.

GE serves the energy sector by developing and deploying technology that helps make efficient use ofnatural resources. With 60,000 global employees and 2009 revenues of $40 billion, GE Energywww.ge.com/energyis one of the world’s leading suppliers of power generation and energy deliverytechnologies. The businesses that comprise GE Energy—GE Power & Water, GE Energy Services and GEOil & Gas—work together to provide integrated product and service solutions in all areas of the energyindustry including coal, oil, natural gas and nuclear energy; renewable resources such as water, wind,solar and biogas; and other alternative fuels.

For more information, please contact:

Lori Ragsdale
GE Energy Services
+ 1 816-313-4496

lori.ragsdale@ge.com

Gina DeRossi or Howard Masto
Masto Public Relations
+1 518 786 6488

gina.derossi@mastopr.com

howard.masto@ge.com