(07-03-2014) The Boston Consulting Group Strategy Cup this year was won by a team of Ghent University students. Congratulations to Lena Kalingondo, Bram De Ruyck, Sven Rogge and Heleen Steuperaert!
More than 1,200 Belgian students competed last week in the BCG Strategy Cup, a contest for the benefit of SOS Kinderdorpen ('SOS Child Villages'). Among them there were 229 students of Ghent University. And it was 'team 42' of Ghent University that won the contest: Lena Kalingondo (2nd master trade engineer) and students civil engineering Bram De Ruyck (1st master), Sven Rogge (2nd master) and Heleen Steuperaert (1st master).
The BCG Strategy Cup is one of the major business competitions in Belgium. Students are asked to solve in team a business case that is strongly related to everyday life. In this way they can practice what they learn at the university. This year the students were challenged to 'work' for a real pro bono client, namely SOS Kinderdorpen.
The winning team came up with the strong idea to make donations possible through supermarkets. This idea not only has large potential, it also stood out by the pragmatic approach of the students. The concept will be developed and the winning team will get the opportunity to expercience the impact of their proposal in a real 'child village' in Africa.