The Gilbane Group and Book Industry Study Group Announce Market-Centric Research Partnership

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The Gilbane Group, a division of Outsell, Inc., and the Book Industry Study Group (BISG) today announced a strategic partnership to help members of the book industry community succeed through innovative uses of technology. Together, Gilbane and BISG will provide market-centric research and actionable guidance for book industry professionals—from publishers to wholesalers—seeking to profit from the "digital revolution."

New York, NY and Cambridge, MA—March 16, 2010—The Gilbane Group, a division of Outsell, Inc., and the Book Industry Study Group (BISG) today announced a strategic partnership to help members of the book industry community succeed through innovative uses of technology. Together, Gilbane and BISG will provide market-centric research and actionable guidance for book industry professionals—from publishers to wholesalers—seeking to profit from the "digital revolution."

"XML, search technology, and e-readers are among the numerous innovations that have challenged the book industry while increasing business opportunities for the most agile," said Bill Trippe, Vice President Content Strategies and Lead Analyst, Gilbane. "Industry executives need clear guidance on how to distinguish between hype and substance, and apply the right technological strategies to stay competitive."

"BISG and Gilbane share a vital interest in the future of the book industry. By providing an objective, research-based perspective, we will be able to add enormous value for BISG's members and the industry at large," said Scott Lubeck, Executive Director, BISG.

The new partnership includes:

• Full-length research reports, starting with joint planning and development of Gilbane's current study, "A Blueprint for Book Publishing Transformation."
• An annual series of white papers on topics of interest to the book publishing industry.
• Events to share research results. For example, Gilbane will participate in a session of BISG's Making Information Pay conference on May 6, 2010, presenting key findings from the Blueprint study.

For additional information on the new partnership, please contact Scott Lubeck atscott@bisg.orgor 646-336-7141, and Bill Trippe atbill@gilbane.comor 781-526-2564.

About The Gilbane Group
The Gilbane Group has been writing and consulting about the strategic use of information technologies since 1987. Our analysts have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, and technology suppliers. We have organized over 60 educational conferences in North America and Europe. Our next event is Gilbane San Francisco, May 18-20, 2010 - gilbanesf.com/. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available athttp://gilbane.com. The Gilbane Group is a division of Outsell, Inc. (www.outsellinc.com), the only research and advisory firm focused on advancing the publishing and information industries.

About Book Industry Study Group, Inc.
The Book Industry Study Group, Inc. (BISG) is the U.S. book industry's leading trade association for policy, standards and research. The mission of BISG is to create a more informed, empowered and efficient book industry supply chain for both physical and digital products. Membership consists of publishers, manufacturers, suppliers, wholesalers, retailers, librarians, and others engaged in the business of print and electronic media. For over 30 years, BISG has provided a forum for all industry professionals to come together and efficiently address issues and concerns to advance the book community.
Learn more about BISG atwww.bisg.org.

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