Global Logistics Company BDP Establishes New Company in India

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MUMBAI, March 5, 2010 - With its class-leading technology and global customer base, BDP International (BDP) is set to become a major player in India's logistics sector, following the establishment of its new joint venture company.

Indian businesses to benefit from BDP's revolutionary new technology and expanded service offerings

MUMBAI, March 5, 2010 - With its class-leading technology and global customer base, BDP International (BDP) is set to become a major player in India's logistics sector, following the establishment of its new joint venture company.

US-based BDP is one of the world's largest privately owned transport and logistics companies, with revenues in excess of US$1.6 billion and a presence in more than 120 countries. BDP has built its reputation working for some of the world's largest corporations including DOW, DuPont, Johnson & Johnson, Marks and Spencer and Revlon.

The new subsidiary company - BDP Global Logistics (India) Private Limited - is a joint venture between BDP and local logistics company Unique Global Logistics Private Limited (UGL,) with BDP as the majority partner. The new company will be headquartered in Mumbai with a presence in all major cities in India.

And as it has done in each of its other markets, BDP promises to provide a real alternative to the one size fits all approach of its larger competitors by offering its revolutionary technology and exceptional customer service.

Mr Richard Bolte, President and CEO of BDP said, "As more of the world's largest manufacturers and retailers establish their operations in India, BDP sees an opportunity to contribute to the growing need for specialized logistics services."

"BDP will target India's expanding chemicals, life-sciences, healthcare, retail, telecom and manufacturing industries. India is a key focus for BDP over the next decade as the nation emerges as a true economic powerhouse."

"As a privately held company, BDP has a unique culture that focuses on providing customized solutions for each customer, in contrast to the one size fits all business models of its larger competitors in freight consolidation and freight forwarding. It is our ability to be large enough to handle any job, while keeping the relationship personal that differentiates BDP from the competition," Mr Bolte said.

One area where BDP is an acknowledged leader is the chemical sector, which accounts for 13 to 14 percent of India's total exports and 8-9% of total imports[1]. BDP has a track record of working with the largest chemical and petrochemical companies in the world, and the company expects to benefit from the sector's growth over the next 10 years.

India-based UGL has an established reputation for providing quality logistics services to some of India's most respected companies. The company has strong expertise in the energy sector including oil and gas.

Mr Pavithran M Kallada, Managing Director of UGL said BDP's globally recognised brand will ensure the JV's success. "UGL understands the needs of local Indian companies, while BDP offers global reach and experience. By joining under BDP's banner, we expect to successfully target the growing number of Indian companies doing business overseas as well as the multinationals coming to India to do business," Mr Pavithran said.

BDP Smart Vu Launched in India

BDP also announced the Indian launch of its revolutionary new technology - BDPSmart Vu -a vendor management tool that provides logistics managers with unparalleled visibility of each stage of an international purchase order.

With BDPSmart Vu, importers can globally manage their upstream vendors and suppliers from one central site. The technology provides information on the status of purchase orders, including the critical initial stages. An early warning system ensures inaccurate data on handling, shipment contents, classification or inefficient transport decisions is brought to the customer's attention. This means the customer can fix the issue before it becomes a problem, so deadlines are kept and no revenue is lost.

BDPSmart Vu complements BDP's downstream technology tool, BDPSmart. BDPSmart represents the next generation in supply chain management systems - a real-time track, trace and alert tool that provides global visibility and reporting metrics for all supply chain operators through an easy-access and user-customizable portal.

[1]Department of Chemicals and Petrochemicals, India

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