GoldenOar, Inc. to Hold Seminar for IT Vendors Attending Cartes 2011-Paris: “Taking the USA Market: Channel Sales in the USA”

Printer-friendly versionPDF version

GoldenOar, Inc. announced today the premier channel sales event for European and Asian IT Vendors that are evaluating entering the USA market. Promising a virtual step-by-step instructional presentation, Vendor attendees will be ready with partner agreements, prospect lists, pricing strategies, promotional concepts and direct channel contact by GoldenOar on your behalf.

San Francisco, CA, September 27, 2011 (PressReleasePoint) -- GoldenOar, Inc. announced today an IT sales symposium to be held during Cartes 2011 in Paris, France. This three hour event will be on November 15, 2011 from 7:00 PM to 10:00 PM with private meetings with vendor specific marketing proposals being held throughout the exhibition.

“This event is focused on preparing innovative non-USA IT vendors for going across the pond to enter the USA market” said John Ochinero founder and CEO of GoldenOar, Inc. “Vendors will receive a virtual ‘Cookbook’ on how to enter the USA market with specific attention on sales channel development including integrators, managed service providers, distributors and private label opportunities”.

Ochinero went on to say that participating vendors will receive such administrative samples as required government forms, channel agreements; as well as templates for service contracts and finance organization forms (for funds against accounts receivable).

Emphasis on High Value Sales Partners

The emphasis of the presentation will be on the acquisition, retention and growth of Integrators, Distributors and MSP’s (Managed Service Providers). “There are approximately 72,000 channel partners servicing the small-to-midsize market in the USA today” said Ochinero “20% of these prospective partners, or about 14,500 resale organizations, have competencies that capitalize on both market opportunities as well as generate significantly greater margins”.

Ochinero went on to define desired Channel competencies as business analytics or predictive modeling, business process management, mobility and unified communication. “One of the clear obstacles for European and worldwide IT innovations from entering the USA market is also the attraction: the pure magnitude and diversified channel threads to the actual customer” continued Ochinero “Our presentation, digital documentation, follow-up meetings and channel opportunities will provide IT Vendors with the knowledge that will save them up to hundreds of thousands of dollars when they dramatically expand their revenue stream by coming to North America”. Ochinero continued that participating vendors will receive assistance in securing their initial sales partners in the USA.

The annual Cartes 2011 exhibition is focused on digital security, payments, smart technologies and mobility. With approximately 450 exhibitors from 150 countries with an anticipated 20,000 attendees, the exhibition is featuring a new Mobility Pavilion.
 
“There has never been a better time to enter the vast USA market” continued Ochinero “Everything from skilled IT professionals to commercial property are at their most competitive rates. Further, capital opportunities are certainly available and ready with money for vendors of quality goods and services.”
 
The GoldenOar Cartes Seminar will emphasize the importance of product and service positioning, strategy, channel development and market growth. “From day one, the Vendor needs to have a clear understanding of where their product or service is positioned in the market. This includes more than price and features; it requires knowing how your competitors stack up in their channel emphasis, support levels and roadmap to the satisfied user. Then you find the most efficient method to reach that satisfied user. The bottom line is revenue from a satisfied customer that will refer you to their associates" Ochinero said definitively.

Ochinero went on to state that digital security and mobility is a critical consideration in when the SMB or Enterprise is building their infrastructure. “The under 100 person organization using the Cloud is going to grow by nearly 150% by 2015 to pushing 7 billion USD in the USA-this means mobility” Ochinero said “this is important data being moved in the air. High-growth horizontal solutions such as CRM, ERP as well as incredibly sensitive data in vertical markets such as health care and social services requires digital security; the key is to partner with the MSP’s and Integrators that have a strong referral reputation, can successfully present a return on investment (ROI) to the Client and provides the maximum security for their data”.

“Identify these channel partners and you have most probably identified business professionals that continue to grow their economies of scale, enjoy a greater degree of financial stability and pursue a superior level of customer satisfaction. Obviously, these are the people you want as part of your Team” finished Ochinero.

Seminar Summary:

Date: November 15, 2011
Time: 7:00 PM-10:30 PM (CET/GMT+1)
Location: Paris Nord Villepinte Exhibition Area
Attendee Profile: IT Vendor evaluating entering the USA market
Registration: 295 USD (two employees)
Early Registration: 195 USD

For more information including agenda and digital information and to set up a private meeting please contact: John Ochinero President, Vengear, Inc. & GoldenOar, Inc., www.goldenoar.com, jochinero@vengear.com, jochinero@goldenoar.com
USA: 415 800 3463, UK: 44 02 (0) 7193 3804

GoldenOar, Inc.

GoldenOar, Inc. is a proactive sales resource for entrepreneurial IT organizations that wish to enter or enhance their presence in the North America market. GoldenOar provides a full scope "General Manager" role for off shore organizations, taking responsibility of all operations, marketing and sales. Or, GoldenOar services can be utilized in a modular manner where specific markets can be addressed.

Offering products and services to the SMB, enterprise and government markets to the USA market. GoldenOar specializes in working with leading channels including integrators, value added resellers (VARs), managed service providers (MSP), two-tier distribution and manufacturer representatives. This effort is considered "Full Cycle" in that GoldenOar handles the initial contact, discussions, proposals and follow-up within the guidlelines established by the Vendor.

GoldenOar, Inc.'s technology expertise includes SaaS/Cloud, digital security, mobility, storage and VoIP.

Documented client success case studies include off-shore vendors that wish to enter the North America market with their own "Brand" as well as part of a private label Client solution. Established domestic concerns work with GoldenOar when launching a new division or product group.

GoldenOar offers a seed to sale ability that includes total emersion in total operation strategic and tactical effort. Our service is a resource to your current or anticipated in-house talent. GoldenOar’s objective is to provide you with the desired revenue generating infrastructure to ensure long term growth and success.

GoldenOar, Inc. is a Vengear, Inc. company.

John Ochinero (www.johnochinero.com)

John has been recognized by IT Vendors and Channel Partners as the leading strategic and tactical force with demonstrated superior performance in bringing an IT company from start-up to stardom in short order.

John Ochinero has founded three technology companies where he served as executive vice president of sales and marketing. Each organization reached profitable, monthly sales in the millions of USD within the first year and evolved into a concerns with sales well into the hundreds of millions and Billions USD through merger or acquisition.

John has taken the lead on scores of successful marketing and sales efforts in North America. John has published numerous articles and given presentations on IT sales to thousands of IT executives on three continents. Reach John directly at to learn more about this exciting seminar being held at the Cartes 2011 event or to set up a private meeting discuss your organizations goals.

Join John at LinkedIn (jochinero@goldenoar.com) John's profile: http://www.linkedin.com/in/johnochinero
PressRelease Distribution By PressReleasePoint