Golf media pitch in for NI Open Challenge pro-am

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The group played alongside Tournament Ambassador and five-time European Tour winner Michael Hoey, South African Jake Roos and other top professionals who are competing at the NI Open Challenge this year, as well as local soccer legends David Healy and Pat Jennings together with  former Ulster, Ireland and Lions rugby star Stephen Ferris.

Other local celebrity interest included comedian May McFettridge and the BBC’s Stephen Watson, who was testing his own skills before reporting on the event through the week.

Hosted by the Northern Ireland Tourist Board and Tourism Ireland, the international media visit will include further golfing experiences for the group at Portstewart Golf Club and Royal Portrush.

The NI Open Challenge is one of Northern Ireland’s major international events, and this year combines world-class golf with world-class food in an interactive golf village and a food festival serving up something for all the family.

Running once more at Galgorm Castle from 28 – 31 August, and with admission free to the general public all week, it is expected to attract over 30,000 visitors.

NITB is providing £108,000 through its International Tourism Events Fund towards this event. 

NITB Media Visits Coordinator, Aileen O’Neill, said: “This is a great opportunity for these journalists to visit Northern Ireland and to experience our very own international golf event which is going from strength to strength. For some of the journalists it is their first time here and they have been impressed not just by our golf, but also the superb quality of the local food as well as by the hospitality and friendliness of the people.

“Fact-finding visits like this are very important and an effective way for us to get positive exposure for Northern Ireland golf out through the media. The articles these journalists will produce when they return home will be read by thousands of potential holidaymakers helping to encourage more people to come here and to experience our superb golf products for themselves.”

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