Google AdWords Keyword Tool - Charlotte Web Design

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In the world of web development, you may have a hard time coming up with relevant keywords to suit your content. Coming up with keywords is often a time-consuming project and can be very frustrating. Google, with the development of their AdWords program, has put out a tool for all of us in the website business. It’s called the Adwords Keyword Tool and it, just like all things Google, is extremely user friendly. When you find yourself at the Keyword Tool homepage, you have to choose one of two options: enter your text, or type in your URL and let Google search your website. The first option allows you type in a word or a few phrases. Google then returns upwards of 100 other keywords related to yours. Also, Google gives you a rough estimate of how many searches for that particular word occurred last month, an average occurrence and the amount of advertiser competition for a listed search word. Typing in “Charlotte”, for example, returned 150 related terms and 50 additional terms to consider. Some of the suggestions were “Uptown Charlotte”, “Charlotte NC” and “South Charlotte”.

If you already have a website and are optimizing its design, then entering your URL may be the better option. Entering your URL returns results of content that is currently on your website and related terms to the ones that Google found.

Once you have your results, you can use the suggested words to narrow down the most effective words based on their number of searches for that particular term and the competition from advertisers. Keep in mind, keywords and phrases need to be from the viewpoint of the person who will be searching for your site. For example, if you are looking for a dentist, you would not type in dentistry, but rather dentist. Make sure to take that into consideration when choosing from the generated search terms. Then, you can weave these words and phrases into your website content, articles, blogs and more. Google AdWords Keyword Tool is a free tool that has the potential to be very profitable. It is simple to use, but extremely effective and can help you find the keywords that your consumer will be searching and ultimately draw more traffic to your website. After all, if you are going to say something, might as well say what your consumer wants to hear.